--- title: "DNA MOTORING Case Study | GTC" description: "Case study: DNA Motoring secured USPTO trademark protection across 4 Nice classes covering metal goods, machinery, electronics, and automotive accessories." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Global Trademark Company LLC", "url": "https://globaltrademarkcompany.com", "logo": "https://globaltrademarkcompany.com/gtc-logo.svg", "description": "Multi-practice IP and business legal firm. Trademarks in 100+ jurisdictions, patents in 10 + PCT, copyrights under Berne. Operating since 2016.", "foundingDate": "2016", "sameAs": [ "https://www.linkedin.com/company/globaltrademarkcompany/", "https://www.trustpilot.com/review/globaltrademark.co" ], "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-510-973-4964", "contactType": "customer service", "areaServed": "US", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "telephone": "+44-7453-347853", "contactType": "customer service", "areaServed": "GB", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "telephone": "+91-6397-329955", "contactType": "customer service", "areaServed": "IN", "availableLanguage": [ "English", "Hindi" ] } ], "address": [ { "@type": "PostalAddress", "streetAddress": "712 H Street NE, Suite 2094", "addressLocality": "Washington", "addressRegion": "DC", "postalCode": "20002", "addressCountry": "US" }, { "@type": "PostalAddress", "streetAddress": "YSC Complex, 4th floor, A-400, 12 Ajit Singh House, Sri Aurobindo Marg", "addressLocality": "New Delhi", "addressRegion": "Delhi", "postalCode": "110016", "addressCountry": "IN" } ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "How a US Auto Parts Manufacturer Secured Multi-Class Trademark Protection to Combat Marketplace Counterfeiting", "description": "Case study: DNA Motoring secured USPTO trademark protection across 4 Nice classes covering metal goods, machinery, electronics, and automotive accessories.", "url": "https://globaltrademarkcompany.com/case-studies/dna-motoring-auto-parts-trademark", "datePublished": "2026-02-08", "dateModified": "2026-02-08", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://globaltrademarkcompany.com/case-studies/dna-motoring-auto-parts-trademark" }, "image": "https://globaltrademarkcompany.com/og-image.png", "author": { "@type": "Organization", "name": "Global Trademark Company" }, "publisher": { "@type": "Organization", "name": "Global Trademark Company", "logo": { "@type": "ImageObject", "url": "https://globaltrademarkcompany.com/gtc-logo.svg" } } } ] --- [](/) - Trademarks - Patents - Copyrights - Data Privacy - Business Legal - [Pricing](/pricing) - Resources Sign inEN · USD Sign in [Back to About](/about) Automotive Parts & Accessories US # How a US Auto Parts Manufacturer Secured Multi-Class Trademark Protection to Combat Marketplace Counterfeiting A four-class US trademark filing for an established automotive aftermarket manufacturer fighting counterfeit parts on online marketplaces. 4 Nice Classes US Jurisdiction In registration at USPTO Timeline DNA MOTORING Brand Classes Protected: Class 6 Metal Goods & Auto Body Parts Class 7 Machinery & Engine Components Class 9 Electronics, Lighting & Sensors Class 27 Floor Coverings & Mats ## The Challenge DNA Motor Inc, operating as DNA Motoring, is a US-based automotive aftermarket manufacturer producing performance exhaust systems, tonneau covers, LED lighting, and a wide range of auto accessories. Despite being an established domestic manufacturer, the brand faced a growing counterfeiting problem on Amazon and other online marketplaces. - Counterfeit auto parts flood online marketplaces, with unauthorized sellers listing inferior products under the DNA Motoring name. Without registered trademark protection, enforcement options are severely limited. - The brand's product range spans multiple Nice classes: metal fabrication (Class 6), engine and machinery parts (Class 7), electronic accessories and lighting (Class 9), and floor mats and coverings (Class 27). Partial coverage would leave product lines vulnerable. - As a B2B and B2C manufacturer, DNA Motoring needed protection for both wholesale distribution channels and direct-to-consumer marketplace sales. - Counterfeit auto parts pose real safety risks. Substandard exhaust systems, lighting, and engine components can cause vehicle failures and accidents, creating potential liability for the genuine brand. For an auto parts manufacturer, counterfeiting is a safety problem before it is a brand problem. A counterfeit exhaust or lighting unit sold under the DNA Motoring name can fail on the road, creating liability and eroding the trust the brand built over years with enthusiasts and professional installers. ## Our Approach Four product lines would normally mean four separate applications and four sets of fees. We put DNA Motoring's metal parts, engine components, electronics, and floor mats into one coordinated filing instead. 1 ### Product line classification mapping We cataloged DNA Motoring's entire product range and mapped each category to the correct Nice classification: metal auto body parts and bumpers (Class 6), exhaust systems and engine components (Class 7), LED lighting and electronic accessories (Class 9), and floor mats and cargo liners (Class 27). 2 ### Automotive trademark clearance We searched all four classes in the automotive aftermarket space. The search specifically targeted marks that could block registration or create confusion with DNA Motoring's established brand identity in the performance parts market. 3 ### 4-class coordinated filing We filed a single coordinated application covering all four Nice classes with detailed goods descriptions for each: metal bumpers, grilles, and body panels (Class 6), exhaust headers, manifolds, and engine components (Class 7), LED headlights, tail lights, and electronic sensors (Class 9), and custom-fit floor mats and cargo liners (Class 27). 4 ### Anti-counterfeiting enforcement strategy With the trademark application filed, we developed a marketplace enforcement plan: Amazon Brand Registry enrollment for automated counterfeit detection, customs recordation to intercept counterfeit imports, and template cease-and-desist letters for swift action against infringing sellers. ## The Results Once registered, DNA Motoring's single mark will cover all four product lines: body parts, engines, electronics, and floor mats. Nice Classes Filed 4 (Class 6, 7, 9, 27) Status In Registration Product Lines Covered Body Parts, Engines, Electronics, Accessories Enforcement Ready Brand Registry + Customs Eligible With 4-class protection in place, DNA Motoring can now aggressively combat counterfeiting across all online marketplaces. The registration enables Amazon Brand Registry's automated detection tools, customs border enforcement against counterfeit imports, and legal standing to pursue infringers in federal court, a critical capability for protecting both the brand and consumer safety. > "Counterfeit parts with our name on them weren't just hurting our sales. They were putting drivers at risk. The 4-class trademark registration gave us the legal tools to clean up the marketplaces and protect our customers." > > DNA Motoring Brand Protection Team ## Key Takeaways 1 Automotive parts manufacturers need multi-class protection covering metals (Class 6), machinery (Class 7), electronics (Class 9), and accessories (Class 27) for complete brand coverage. 2 Counterfeit auto parts create real safety risks. Trademark registration is the foundation for effective marketplace enforcement and customs protection. 3 US-based manufacturers benefit from registering every class their products fall under at the USPTO, which opens up Amazon Brand Registry access and federal enforcement tools. 4 A coordinated multi-class filing provides significantly better cost efficiency than filing separate applications as new product lines launch. ## Need similar protection for your brand? Whether you're expanding internationally, rebranding, or fighting counterfeiters, a GTC attorney will scope the filing and quote a flat fee before any work begins. [Protect Your Auto Brand](/services/us-trademark) [Free Trademark Check](/free-trademark-check) ## More Case Studies [Gaming Hardware & E-Commerce ### RANSOR A four-class US trademark filing for a Bahrain-based gaming hardware company expanding into the US market. Read case study](/case-studies/ransor-gaming-global-trademark) [Direct-to-Consumer Fashion ### SOXCO US trademark registration for a fast-growing Indian hosiery brand navigating international expansion and brand identity change. Read case study](/case-studies/soxco-dtc-brand-us-trademark) [Eyewear & Fashion Accessories ### KINGSEVEN Dual-class US trademark filing for a global eyewear brand selling directly to consumers through their own website and international marketplaces. 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