--- title: "FITPEO Case Study | GTC" description: "Case study: FitPeo secured USPTO trademark protection across 3 Nice classes. Software, medical devices, and healthcare services, for its RPM platform." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Global Trademark Company LLC", "url": "https://globaltrademarkcompany.com", "logo": "https://globaltrademarkcompany.com/gtc-logo.svg", "description": "Multi-practice IP and business legal firm. Trademarks in 100+ jurisdictions, patents in 10 + PCT, copyrights under Berne. Operating since 2016.", "foundingDate": "2016", "sameAs": [ "https://www.linkedin.com/company/globaltrademarkcompany/", "https://www.trustpilot.com/review/globaltrademark.co" ], "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-510-973-4964", "contactType": "customer service", "areaServed": "US", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "telephone": "+44-7453-347853", "contactType": "customer service", "areaServed": "GB", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "telephone": "+91-6397-329955", "contactType": "customer service", "areaServed": "IN", "availableLanguage": [ "English", "Hindi" ] } ], "address": [ { "@type": "PostalAddress", "streetAddress": "712 H Street NE, Suite 2094", "addressLocality": "Washington", "addressRegion": "DC", "postalCode": "20002", "addressCountry": "US" }, { "@type": "PostalAddress", "streetAddress": "YSC Complex, 4th floor, A-400, 12 Ajit Singh House, Sri Aurobindo Marg", "addressLocality": "New Delhi", "addressRegion": "Delhi", "postalCode": "110016", "addressCountry": "IN" } ] }, { "@context": "https://schema.org", "@type": "Article", "headline": "How a VC-Backed HealthTech Startup Secured US Trademark Protection Across Software, Medical Devices, and Healthcare Services", "description": "Case study: FitPeo secured USPTO trademark protection across 3 Nice classes. Software, medical devices, and healthcare services, for its RPM platform.", "url": "https://globaltrademarkcompany.com/case-studies/fitpeo-healthtech-trademark", "datePublished": "2026-01-31", "dateModified": "2026-01-31", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://globaltrademarkcompany.com/case-studies/fitpeo-healthtech-trademark" }, "image": "https://globaltrademarkcompany.com/og-image.png", "author": { "@type": "Organization", "name": "Global Trademark Company" }, "publisher": { "@type": "Organization", "name": "Global Trademark Company", "logo": { "@type": "ImageObject", "url": "https://globaltrademarkcompany.com/gtc-logo.svg" } } } ] --- [](/) - Trademarks - Patents - Copyrights - Data Privacy - Business Legal - [Pricing](/pricing) - Resources Sign inEN · USD Sign in [Back to About](/about) HealthTech & Remote Patient Monitoring US # How a VC-Backed HealthTech Startup Secured US Trademark Protection Across Software, Medical Devices, and Healthcare Services A three-class US trademark filing for a venture-backed healthcare-technology company building a remote patient monitoring platform. 3 Nice Classes US Jurisdiction In registration at USPTO Timeline FITPEO Brand Classes Protected: Class 9 Software & Digital Health Platforms Class 10 Medical Devices & Instruments Class 44 Medical & Healthcare Services ## The Challenge FitPeo, Inc, based in Saint Johns, Florida, is a venture-backed healthcare technology company building a remote patient monitoring (RPM) platform. With 48 employees and PitchBook-listed funding, FitPeo operates at the intersection of software, medical devices, and healthcare services, three distinct trademark categories. - HealthTech companies face a unique IP challenge: their brand spans software platforms (Class 9), physical medical devices (Class 10), and the healthcare services delivered through them (Class 44). Filing in only one class leaves critical business functions unprotected. - The remote patient monitoring market is projected to reach $175B by 2027, attracting competitors who may attempt to register similar names in adjacent healthcare categories. - As a VC-backed startup, FitPeo needed to show investors and healthcare partners that its mark was protected across all three of its business lines. Software, devices, and services, before they ran due diligence on its brand assets. - Healthcare brands face heightened regulatory scrutiny, a competitor using the FitPeo name on inferior medical devices or services could create patient safety concerns and regulatory liability. In healthcare technology, a trademark protects more than brand value: it protects patients. If an unauthorized party put the FitPeo name on medical devices or services, the confusion could reach people who trust the brand to make health decisions. ## Our Approach A health-tech brand has to be protected as software, as a medical device, and as a clinical service all at once. FitPeo's filing covered all three classes, not just the app. 1 ### HealthTech IP landscape analysis We mapped FitPeo's business model against the Nice classification system, identifying that three classes were essential: Class 9 for their software platform and digital health tools, Class 10 for remote monitoring devices and medical instruments, and Class 44 for the healthcare services delivered through the platform. 2 ### Healthcare trademark clearance search We searched all three classes, with particular attention to the crowded digital health space. The search included FDA-registered device names, existing health platform trademarks, and marks that could create confusion in the medical services category. 3 ### Coordinated 3-class filing We filed a single coordinated application covering all three Nice classes with precisely drafted descriptions: digital health platforms and RPM software (Class 9), medical monitoring devices and instruments (Class 10), and remote patient monitoring and healthcare management services (Class 44). 4 ### Investor-ready IP documentation Alongside the filing, we prepared IP portfolio documentation suitable for due diligence review by investors and healthcare partners, showing that FitPeo's mark is protected across software, devices, and services. The three legs of its business. ## The Results FitPeo's trademark application is progressing through USPTO examination across all three healthcare classes. Software, devices, and services. Nice Classes Filed 3 (Class 9, 10, 44) Status In Registration Domains Covered Software, Devices, Services Team Size 48 Employees With protection spanning software, medical devices, and healthcare services, FitPeo has the IP foundation needed for continued growth. The multi-class registration strengthens their position in investor conversations, partner negotiations, and potential M&A discussions where IP protection across the whole business is a key valuation factor. > "As a healthcare technology company, our brand represents trust and reliability to patients and providers. The multi-class strategy ensures no one can compromise that trust by using our name on unauthorized devices or services." > > FitPeo Leadership Team ## Key Takeaways 1 HealthTech companies need multi-class protection covering software (Class 9), devices (Class 10), and services (Class 44), so competitors can't use the brand name in those categories. 2 In healthcare, trademark protection has patient safety implications. Unauthorized use of a trusted health brand name can create real clinical risks. 3 VC-backed startups should secure trademark protection across every class their product touches early, as IP portfolio strength directly impacts fundraising and partner conversations. 4 A coordinated multi-class filing is more cost-effective and strategically sound than filing separate applications as the business grows into new categories. ## Need similar protection for your brand? Whether you're expanding internationally, rebranding, or fighting counterfeiters, a GTC attorney will scope the filing and quote a flat fee before any work begins. [Protect Your HealthTech Brand](/services/us-trademark) [Free Trademark Check](/free-trademark-check) ## More Case Studies [Gaming Hardware & E-Commerce ### RANSOR A four-class US trademark filing for a Bahrain-based gaming hardware company expanding into the US market. Read case study](/case-studies/ransor-gaming-global-trademark) [Direct-to-Consumer Fashion ### SOXCO US trademark registration for a fast-growing Indian hosiery brand navigating international expansion and brand identity change. Read case study](/case-studies/soxco-dtc-brand-us-trademark) [Eyewear & Fashion Accessories ### KINGSEVEN Dual-class US trademark filing for a global eyewear brand selling directly to consumers through their own website and international marketplaces. 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