---
title: "How trademark registration works, 6 steps | GTC"
description: "Register your trademark in 6 steps: free search, attorney-led filing across 100+ jurisdictions, a real-time dashboard, and ongoing protection."
lang: en
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[](/)

-   Trademarks
-   Patents
-   Copyrights
-   Data Privacy
-   Business Legal
-   [Pricing](/pricing)
-   Resources

Sign inEN · USD 

Sign in 

1.  [Home](/)
2.  [Resources](/how-it-works)
3.  How It Works 

# How it works

You run a free search, pick your countries, and answer a short questionnaire. Our attorneys review the application, choose the Nice classes, and file with the trademark office. Then you watch every status change in your dashboard, from filing through registration. Six steps, 100+ jurisdictions, one platform.

Last updated: May 2026

8,219+ Trademarks Filed 

100+ trademark jurisdictions 

Since 2016 trusted by founders 

1.  1
    
    ## Free trademark search
    
    Results in minutes
    
    Before investing in a filing, you need to know if your brand is available. Our AI-powered trademark search scans official databases, including the [USPTO Trademark Search](https://tmsearch.uspto.gov), [EUIPO TMview](https://www.tmdn.org/tmview/), and [WIPO Global Brand Database](https://branddb.wipo.int) to identify identical and similar marks that could block your application. You'll receive a clear availability assessment highlighting potential conflicts.
    
    What's included:
    
    -   Searches across 100+ jurisdictions simultaneously 
    -   Identifies identical and phonetically similar marks 
    -   Highlights conflicting Nice classes and goods/services 
    -   Instant results, no waiting for a manual report 
    
    [Start Free Search](/free-trademark-check)
    
2.  2
    
    ## Choose your jurisdiction and service
    
    5–10 minutes
    
    Select the countries where you want to protect your brand. Whether it's a single US filing or a multi-country strategy covering the EU, UK, India, China and beyond. We offer trademark registration across 100+ jurisdictions. Each country has its own trademark office, fees and requirements. Our platform adapts to your selection and shows exact costs upfront, with no hidden fees.
    
    What's included:
    
    -   100+ trademark jurisdictions, from the US and EU to emerging markets 
    -   Transparent pricing: service fees + government fees itemized separately 
    -   10% multi-country discount when filing in 2+ jurisdictions 
    -   Guided recommendations based on your business and target markets 
    
    [View All Countries](/services/new-trademark-filing)
    
3.  3
    
    ## Complete the online questionnaire
    
    10–15 minutes
    
    Fill out our guided online questionnaire with details about your brand, goods/services, and applicant information. Our smart forms adapt based on the jurisdiction you selected, for example, US filings ask about filing basis (use in commerce vs. intent to use) while EU filings focus on language preferences. We collect exactly what's needed, nothing more. [Learn about specimen requirements](/resources/specimen-guide) if you're filing based on use in commerce.
    
    What's included:
    
    -   Jurisdiction-specific forms ensure compliance from the start 
    -   Upload your logo or design mark directly in the form 
    -   AI-powered Class Assist suggests the right Nice classes for your goods/services 
    -   Save progress and return anytime. Your data is securely stored 
    
    [Try Class Assist](/class-assist)
    
4.  4
    
    ## We file your application
    
    1–3 business days after submission
    
    A trademark attorney reviews your submission for completeness, accuracy, and the strongest class strategy. We pick the right Nice classification, prepare the application in the format the relevant trademark office requires (USPTO, EUIPO, UKIPO, CNIPA, etc.), and file it on your behalf. You receive a confirmation email with your application/serial number and filing receipt. Track current [USPTO processing times](https://www.uspto.gov/dashboard/trademarks/application-timeline.html).
    
    What's included:
    
    -   A trademark attorney checks every application by hand, not just automated processing 
    -   Nice class selection chosen to cover the goods and services you actually sell 
    -   Application drafted to minimize examiner objections 
    -   Filing receipt and serial/application number delivered to your dashboard 
    -   For US filings: includes handling of non-substantive (formality) office actions 
    
5.  5
    
    ## Track progress from your dashboard
    
    Ongoing, 3 to 24 months depending on jurisdiction
    
    Once filed, your application enters the examination phase at the relevant trademark office. Timelines vary significantly: US applications typically take 8–12 months, EU trademarks 4–6 months, and some jurisdictions like India or Canada can take 12–30 months. Throughout this period, you can track every status change in real-time through your personal client dashboard.
    
    What's included:
    
    -   Real-time status updates at every prosecution stage 
    -   Automatic email notifications for critical events (office actions, publication, registration) 
    -   Full prosecution history and document archive accessible anytime 
    -   Deadline tracking with advance reminders for required actions 
    -   Portfolio view for managing multiple trademarks across jurisdictions 
    
    [See Dashboard Features](/about)
    
6.  6
    
    ## Registration and ongoing protection
    
    Continuous. Your mark lasts as long as you maintain it
    
    Once your trademark is registered, the work doesn't stop. Trademark registrations must be maintained through periodic renewals (typically every 10 years), and in the US, you must also file [declarations of continued use (Section 8/Section 71)](https://www.uspto.gov/trademarks/maintain). We help you stay on top of every deadline with automated reminders and optional monitoring and enforcement services. See [Country Guides](/resources/country-guides) for renewal timelines by jurisdiction.
    
    What's included:
    
    -   Renewal reminders sent well in advance of deadlines 
    -   Section 8 and Section 71 filing support for US marks 
    -   Optional trademark monitoring to detect infringing applications 
    -   Cease and desist letter service to enforce your rights 
    -   Assignment and transfer support if your brand changes hands 
    
    [Explore Protection Services](/services/trademark-renewal)
    

## Why Global Trademark Company?

There are several ways to register a trademark. Here's how they compare. For international filings, you may also consider the [WIPO Madrid System](https://www.wipo.int/madrid/en/).

### File it yourself

Navigate the trademark office website directly

Pros

-   Lowest upfront cost 
-   Full control over the process 

Cons

-   − High rejection risk without expertise 
-   − No strategic guidance on class selection 
-   − Easy to miss deadlines or requirements 
-   − Must handle office actions alone 

### Hire a local attorney

Engage a separate trademark attorney in each jurisdiction

Pros

-   Full legal representation 
-   Can handle complex disputes 

Cons

-   − Expensive ($1,000–$3,000+ per country) 
-   − Must find separate attorneys for each jurisdiction 
-   − Slow communication cycles 
-   − Overkill for straightforward filings 

### Use Global Trademark Company

Recommended

Attorney-led filings across 100+ trademark jurisdictions, in one platform

Pros

-   Attorney-prepared applications at a fraction of typical law-firm cost 
-   100+ trademark jurisdictions through a single platform 
-   Real-time dashboard and deadline management 
-   Transparent pricing with no hidden fees 
-   Senior-attorney support for office actions, oppositions and renewals 
-   Court litigation handled by specialist litigators with fees disclosed upfront 

Cons

No material trade-offs for typical filings.

## Explore More Resources

[

### FAQs

35+ questions answered

Read more about faqs 



](/faq)[

### Specimen Guide

USPTO specimen requirements & examples

Read more about specimen guide 



](/resources/specimen-guide)[

### Country Guides

Compare 9 key jurisdictions

Read more about country guides 



](/resources/country-guides)[

### Trademark Glossary

75+ trademark terms defined

Read more about trademark glossary 



](/resources/glossary)

## Ready to protect your brand?

Start with a free trademark search, or book a free 30-min consultation with a senior attorney.

[Start free trademark search](/free-trademark-check)[Book free 30-min consult](/free-consultation)

## Site footer

![Global Trademark Company](/assets/gtc-logo-white-DQ8YcvVd.svg)

Secure Every Step of Your Growth

Trusted by brands since 2016

[hello@globaltrademarkcompany.com ](mailto:hello@globaltrademarkcompany.com)

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[+1 510-973-4964 (US & International) ](tel:+15109734964)[+44 7453 347853 (UK & EU) ](tel:+447453347853)[+91 6397-329955 (India) ](tel:+916397329955)

### Company

-   [About us](/about)
-   [Contact](/contact)
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-   [Case studies](/case-studies)
-   [Careers](/careers)
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-   [GTC Advantage](/gtc-advantage)

### Services

-   [All services →](/services)
-   [US trademark](/services/us-trademark)
-   [Madrid Protocol](/services/madrid-protocol-filing)
-   [Patent filing](/services/patent-filing)
-   [Copyright registration](/services/copyright-registration)
-   [Commercial contracts](/services/nda-drafting)
-   [Fractional GC](/services/fractional-gc)
-   [Data privacy](/services/gdpr-compliance)

### Resources

-   [Blog](/blog)
-   [Trademark Glossary](/resources/glossary)
-   [Country Guides](/resources/country-guides)
-   [Specimen Guide](/resources/specimen-guide)
-   [Class Assist](/class-assist)
-   [Free TM Check](/free-trademark-check)
-   [Free Consultation](/free-consultation)
-   [Reviews on Trustpilot](https://www.trustpilot.com/review/globaltrademark.co)

### Get Started

-   [Login](/login)
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### Our Offices

United States

712 H Street NE, Suite 2094  
Washington DC 20002

India

4th Floor, A-400, 12 Ajit Singh House  
Sri Aurobindo Marg, New Delhi 110016

European Union

Iskar 75 Str., office 2  
Sofia, Bulgaria

China

2nd floor No. 51 Zhongshan Yi Road  
Guangzhou, China

United Kingdom

Unit 1A, 1 Bridge Road  
Camberley, Surrey GU15 2QR

We accept: 

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