--- title: "Trademark assignment and transfer of ownership | GTC" description: "Transfer trademark ownership worldwide. Attorneys handle assignment agreements, recordation, and chain-of-title for major offices. Government fees at cost." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Global Trademark Company LLC", "url": "https://globaltrademarkcompany.com", "logo": "https://globaltrademarkcompany.com/gtc-logo.svg", "description": "Multi-practice IP and business legal firm. Trademarks in 100+ jurisdictions, patents in 10 + PCT, copyrights under Berne. Operating since 2016.", "foundingDate": "2016", "sameAs": [ "https://www.linkedin.com/company/globaltrademarkcompany/", "https://www.trustpilot.com/review/globaltrademark.co" ], "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-510-973-4964", "contactType": "customer service", "areaServed": "US", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "telephone": "+44-7453-347853", "contactType": "customer service", "areaServed": "GB", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "telephone": "+91-6397-329955", "contactType": "customer service", "areaServed": "IN", "availableLanguage": [ "English", "Hindi" ] } ], "address": [ { "@type": "PostalAddress", "streetAddress": "712 H Street NE, Suite 2094", "addressLocality": "Washington", "addressRegion": "DC", "postalCode": "20002", "addressCountry": "US" }, { "@type": "PostalAddress", "streetAddress": "YSC Complex, 4th floor, A-400, 12 Ajit Singh House, Sri Aurobindo Marg", "addressLocality": "New Delhi", "addressRegion": "Delhi", "postalCode": "110016", "addressCountry": "IN" } ] }, { "@context": "https://schema.org", "@type": "Service", "name": "Trademark Assignment & Transfer Service", "serviceType": "Trademark ownership transfer and recordal", "description": "Attorney-led trademark ownership transfer, assignment recording, and chain-of-title documentation worldwide. Government recordation fees passed through at cost.", "provider": { "@type": "LegalService", "name": "Global Trademark Company", "url": "https://globaltrademarkcompany.com" }, "areaServed": [ { "@type": "Country", "name": "United States" }, { "@type": "Country", "name": "United Kingdom" }, { "@type": "Country", "name": "Canada" }, { "@type": "Country", "name": "Australia" }, { "@type": "Country", "name": "India" }, { "@type": "Country", "name": "China" }, { "@type": "Country", "name": "Japan" }, { "@type": "Country", "name": "South Korea" }, { "@type": "AdministrativeArea", "name": "European Union" } ], "offers": { "@type": "Offer", "description": "GTC service fee per mark, quoted from a flat base; government recordation fees passed through at cost." } }, { "@context": "https://schema.org", "@type": "HowTo", "name": "How to Transfer Trademark Ownership", "step": [ { "@type": "HowToStep", "position": 1, "name": "Provide the assignment details", "text": "Tell us about the mark being transferred, the current owner, and the new owner, and the business event behind the change (sale, merger, name change)." }, { "@type": "HowToStep", "position": 2, "name": "Chain-of-title review & quote", "text": "An attorney verifies the chain of title, confirms the assignment structure, identifies each office's requirements, and sends an itemized quote, before any drafting begins." }, { "@type": "HowToStep", "position": 3, "name": "Signed, filed & recorded", "text": "We prepare the assignment agreement and recordation documents, and once they're signed we file with each relevant office and confirm the new ownership on the register." } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://globaltrademarkcompany.com/" }, { "@type": "ListItem", "position": 2, "name": "Trademarks", "item": "https://globaltrademarkcompany.com/trademarks" }, { "@type": "ListItem", "position": 3, "name": "Trademark Assignment", "item": "https://globaltrademarkcompany.com/services/trademark-assignment" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is a trademark assignment / transfer of ownership?", "acceptedAnswer": { "@type": "Answer", "text": "A trademark assignment (also known as transfer of ownership, trademark transfer, change of ownership, or conveyance) is the legal transfer of ownership of a trademark from one party (the assignor) to another (the assignee). It can happen through a sale, merger, corporate restructuring, or change of name. The assignment has to be properly documented and recorded with the relevant trademark office to maintain a clear chain of title." } }, { "@type": "Question", "name": "What is 'assignment with goodwill' and why does it matter?", "acceptedAnswer": { "@type": "Answer", "text": "In many jurisdictions a trademark cannot be validly assigned without the 'goodwill' associated with it: the reputation, customer recognition, and business value connected to the mark. A 'bare' or 'naked' assignment without goodwill may be void or voidable. In the US, assignments must include the goodwill of the business associated with the mark. In the EU and UK, trademarks can be assigned independently of the business. Getting this distinction right is critical to a valid assignment, and it is the first thing our attorney confirms." } }, { "@type": "Question", "name": "When do I need a trademark assignment?", "acceptedAnswer": { "@type": "Answer", "text": "Whenever the legal owner of the mark changes. Common scenarios: selling your business or brand, merging with or acquiring another company, changing your business entity (e.g. sole proprietorship to LLC), transferring marks between related companies, and estate or succession planning." } }, { "@type": "Question", "name": "Which jurisdictions do you handle assignments for?", "acceptedAnswer": { "@type": "Answer", "text": "We handle trademark assignments worldwide, including the US (USPTO), EU (EUIPO), UK (UKIPO), Canada (CIPO), India, China, Japan, Korea, Australia, and many more across 100+ jurisdictions. Each office has its own recordation requirements and fees, which we coordinate as a single engagement." } }, { "@type": "Question", "name": "How much does a trademark assignment cost?", "acceptedAnswer": { "@type": "Answer", "text": "Our service fee for preparing and recording a trademark assignment starts from $150.00 per mark. Government recordation fees vary by jurisdiction (for example, about $100 per mark at the USPTO) and are passed through at cost. We provide a detailed, itemized quote after we understand the scope of your transfer." } }, { "@type": "Question", "name": "What documents are needed for a trademark assignment?", "acceptedAnswer": { "@type": "Answer", "text": "Typically a signed assignment agreement between the parties, the recordation forms for the relevant trademark office, and supporting documents such as proof of the corporate change (for name changes or mergers). Our attorneys prepare all of it." } }, { "@type": "Question", "name": "What is 'chain of title' and why does it matter?", "acceptedAnswer": { "@type": "Answer", "text": "Chain of title is the chronological sequence of ownership transfers for a trademark. Gaps or errors in the chain can create problems when you try to enforce, license, or sell the mark. Recording each assignment properly keeps the chain clean. That is exactly what due-diligence teams check before a deal closes." } }, { "@type": "Question", "name": "Can I assign a trademark application (not just a registration)?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Both pending trademark applications and granted registrations can be assigned. In some jurisdictions, assigning an application requires that the assignee has a bona fide intent to use the mark, or is already using it." } } ], "dateModified": "2026-08-28" } ] --- [](/) - Trademarks - Patents - Copyrights - Data Privacy - Business Legal - [Pricing](/pricing) - Resources - Company Sign inEN · USD Sign in 1. [Home](/) 2. [Trademarks & Brands](/trademarks) 3. Trademark Assignment Trademark assignment · Transfer of ownership # An unrecorded transfer can quietly break your chain of title. When a brand is sold, merged, or moved between entities, the registry still points at the old owner until the assignment is recorded, so we draft it, get the goodwill right, and record it cleanly with every office. From $150 per mark + government recordation fees at cost · attorney-reviewed · 100+ jurisdictions. [Start Your Assignment](/forms/catalog/trademarks-brands/trademark-assignment?ref=b2c) [Excellent Trustpilot ](https://www.trustpilot.com/review/globaltrademark.co) ![GTC attorney recording a trademark assignment after a deal closes](/img/home/hero-library/m-duo-handshake-480.jpg) Transfer recorded Chain of title clean Goodwill handled Per jurisdiction's rule Ownership moved Recorded at every office 8,261+ filed 10,891+ clients 100+ jurisdictions 8,261+ filed 10,891+ clients 100+ jurisdictions 11 attorneys Top-10 US Trademark Filer IIPLA Top IP Consultancy 2026 [Upwork · Top Rated Plus ](https://www.upwork.com/freelancers/zamanzaidi) Trusted by founders and brands worldwide ![Atlys](/assets/atlys-B5BookJo.webp "Atlys")![Perfora](/assets/perfora-D4_346Y2.webp "Perfora")![Soxco](/assets/soxco-D31kWMAz.webp "Soxco")![BossCare](data:image/webp;base64,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 "BossCare")![Innovist](/assets/innovist-BgYdG_yd.webp "Innovist")![Bacardi](/assets/bacardi-JU27gvk6.webp "Bacardi")![Footcare Lab](/assets/footcarelab-BLfB0WJu.webp "Footcare Lab")![Bare Anatomy](/assets/bare-anatomy-CBhgu9Ro.webp "Bare Anatomy")![Freedom](/assets/freedom-confectionery-HioHiGYc.webp "Freedom") How it works ## Three steps to a recorded trademark assignment. 1 ### Provide the assignment details Tell us about the mark being transferred, the current owner, and the new owner, and the business event behind the change (sale, merger, name change). 2 ### Chain-of-title review & quote An attorney verifies the chain of title, confirms the assignment structure, identifies each office's requirements, and sends an itemized quote, before any drafting begins. 3 ### Signed, filed & recorded We prepare the assignment agreement and recordation documents, and once they're signed we file with each relevant office and confirm the new ownership on the register. When you need an assignment ## Any change of owner means the marks have to move too. An assignment is what officially transfers ownership of a trademark from one party to another. By sale, merger, restructuring, or name change. Record it, and your chain of title stays clean. Skip it, and the rights sit with the wrong owner until someone needs them most. ### You're selling or buying a brand or business When a brand changes hands, the trademarks have to move with it. An unrecorded transfer leaves the registry pointing at the old owner, so the buyer can't enforce, license, or resell the mark cleanly until the assignment is recorded. ### You're merging, restructuring, or changing entity Mergers, acquisitions, and entity changes (sole proprietorship to LLC, group reorganisations) all create a new legal owner. Moving marks between related entities without recording the assignment breaks the chain of title the next time you need to rely on it. ### You're cleaning up before a sale, raise, or licence Due-diligence teams scrutinise the chain of title. A gap, a past assignment that was signed but never recorded, can stall a financing, lower a valuation, or kill a licensing deal until it's cured. Better to fix it before someone else finds it. Recordation by jurisdiction ## Every office records transfers differently. Forms, fees, and the goodwill rule all change by jurisdiction. We coordinate the recordal at each office your marks live in, so the transfer is recognised everywhere, not just where you remembered to file. US. USPTO File with the Assignment Recordation Branch; ~$100 per mark. Assignment must include the goodwill of the business. Bare assignments are void. EU. EUIPO Transfer recorded against the EUTM; no fee when the transfer is by merger. Marks can be assigned independently of the underlying business. UK. UKIPO Form TM16; ~£60 per mark. As in the EU, the mark can move without the business attached. WIPO. Madrid Form MM5; ~CHF 177 per international registration, covering every designated country in one recordal. What it costs ## A flat service fee from $150. Government fees at cost. Our assignment fee covers agreement drafting and recordal. Government recordation fees vary by office and are passed through at cost. Every line is broken out before any work begins. What the service includes - Chain-of-title review before any work begins. We confirm who actually owns the mark - Attorney-drafted assignment agreement between assignor and assignee - All office-specific recordation forms prepared and filed - Goodwill handled correctly for each jurisdiction's rule - Supporting evidence assembled (merger certificates, name-change proofs) - Confirmation of recordal and updated ownership on the register Single mark ### Standard Assignment From $150 per mark, plus government fees at cost - Assignment agreement preparation - Recordation with the trademark office - Goodwill handled to the jurisdiction's rule - Govt fees vary (~$100/mark at the USPTO) Multiple marks ### Portfolio Transfer Custom quote bulk pricing across marks & offices - Bulk pricing for multiple marks - Multi-jurisdiction coordination in one engagement - Complete chain-of-title audit across the portfolio - Merger, acquisition, and restructuring support Assignment agreement preparation is included in the service fee. We provide a complete, itemized breakdown before any work begins. Understanding assignments ## The detail that keeps a transfer valid. Goodwill, chain of title, partial transfers. The parts that quietly invalidate a do-it-yourself assignment are exactly the parts we get right. ### What a trademark assignment is - The legal transfer of all rights, title, and interest in a mark from one party to another - Must be documented in writing and recorded with the trademark office - Also called transfer of ownership, conveyance, or change of ownership ### Why chain of title matters - Essential for enforcement actions and litigation - Required before you can license or sub-license the mark - Critical when selling, financing, or raising against the brand - Gaps in the chain can invalidate an enforcement attempt ### Assignment with vs. without goodwill - US: must include the goodwill of the business. Bare assignments are void - EU / UK: the mark can be assigned independently of the business - Goodwill = the reputation and customer recognition tied to the mark ### Common pitfalls we prevent - Failing to record, leaving gaps in the chain of title - Partial assignments without a proper goods/services split - Not recording internationally when marks exist in multiple countries - Assigning without goodwill in a jurisdiction that requires it Get started ### Start your trademark assignment Tell us about the mark and the ownership change, an attorney will review the chain of title and email an itemized quote before any work begins. Before any work, we confirm who actually owns the mark and handle the goodwill to each jurisdiction's rule, so the transfer records cleanly instead of compounding a gap. [Start Now](/forms/catalog?subcategory=trademark-assignment&ref=b2c) Why GTC ## An online-first firm, built for clean chain of title. ### Chain-of-title review first Before any work, an attorney reviews the chain of title and confirms who actually owns the mark, so the assignment records cleanly instead of compounding a gap. ### Goodwill handled per jurisdiction A US assignment must carry the goodwill of the business or it's void; the EU and UK let the mark move on its own. We draft each agreement to the rule that applies. ### Recorded at every office Marks rarely live in one register. We coordinate the recordal at each office your portfolio reaches, so the transfer is recognised everywhere, not just where you remembered to file. ### Due-diligence-clean We assemble the supporting evidence. Merger certificates, name-change proofs, and confirm the recordal, leaving the chain of title in the state a buyer's due-diligence team expects to find. Your Customer Success Team ## A dedicated team that owns your matter from start to finish. Every GTC client gets a dedicated Account Manager and a Senior Account Manager who learn your business and stay with you from first email to final filing. They are named people who pick up the phone and already know your matter, so every step moves forward without delay. ### Your Account Manager Your day-to-day point of contact, who coordinates every matter, keeps things moving, and already knows your file. They have your full history, so you start every conversation where the last one left off. ### Your Senior Account Manager Senior oversight on strategy and escalations, stepping in as your needs grow, so every important detail stays on track. A named person, on email or a call, at every step. ![Your dedicated GTC Customer Success Team](/assets/m-onboarding-bright-welcome-C-heDolY.jpg) How we compare ## Recording a transfer? Here's what sets GTC apart. What you get GTC Online filing services Doing it yourself An attorney reviews the chain of title and confirms who owns the mark Goodwill handled to each jurisdiction's rule (in gross is void in the US) Assignment agreement and recordation forms drafted and filed Recorded at every office your marks live in, not just one One team for assignments across 100+ offices Government recordation fees passed through at cost An attorney reviews the chain of title and confirms who owns the mark GTC Online filing services Doing it yourself Goodwill handled to each jurisdiction's rule (in gross is void in the US) GTC Online filing services Doing it yourself Assignment agreement and recordation forms drafted and filed GTC Online filing services Doing it yourself Recorded at every office your marks live in, not just one GTC Online filing services Doing it yourself One team for assignments across 100+ offices GTC Online filing services Doing it yourself Government recordation fees passed through at cost GTC Online filing services Doing it yourself The timeline ## From details provided to ownership confirmed. An assignment runs on a fixed sequence. Here's what to expect once you send the transfer details. 1. Day 0 ### You provide the details Send us the mark, the current and new owners, and the business event behind the transfer. An attorney reads it and confirms the assignment structure. 2. Within days ### Chain-of-title review & quote We verify the chain of title, identify each office's recordation requirements, and return an itemized flat quote, no payment required to get the assessment. 3. On approval ### Agreement drafted & signed We draft the assignment agreement and recordation documents, handle the goodwill to each jurisdiction's rule, and you and the other party sign. 4. Filing ### Recorded at each office We file the assignment with every relevant trademark office and track each recordal through to acceptance. 5. Confirmation ### New ownership confirmed Ownership is officially transferred and the new owner is recorded on a clean chain of title at every office your marks live in. In their words > I've had the pleasure of working with Rajat for many years. He has expertly guided me through the process of registering my company in the USA, Canada, UK, Australia, New Zealand, and more. His deep knowledge of trademark law across jurisdictions is impressive. Darius Tay, ID [Excellent Trustpilot ](https://www.trustpilot.com/review/globaltrademark.co) 8,261+ Trademarks filed 10,891+ Clients served 100+ Jurisdictions 11 In-house attorneys Trademark assignment FAQ ## Frequently asked questions What is a trademark assignment / transfer of ownership? A trademark assignment (also known as transfer of ownership, trademark transfer, change of ownership, or conveyance) is the legal transfer of ownership of a trademark from one party (the assignor) to another (the assignee). It can happen through a sale, merger, corporate restructuring, or change of name. The assignment has to be properly documented and recorded with the relevant trademark office to maintain a clear chain of title. What is 'assignment with goodwill' and why does it matter? When do I need a trademark assignment? Which jurisdictions do you handle assignments for? How much does a trademark assignment cost? What documents are needed for a trademark assignment? What is 'chain of title' and why does it matter? Can I assign a trademark application (not just a registration)? [Start Your Assignment](/forms/catalog/trademarks-brands/trademark-assignment?ref=b2c) Related services ## Recording somewhere specific, or keeping the portfolio current? An assignment is one moment in a mark's life. Recording it at a single office, renewing what you transfer, or tracking the whole portfolio are the next steps the same team handles. [ ### US assignment Recording a single US mark? The USPTO version covers the goodwill rule, ETAS filing, and the Assignment Recordation Branch in detail. Record with the USPTO via ETAS ](/services/us-assignment)[ ### Trademark renewal Once ownership moves, the new owner files the maintenance. We keep every transferred mark renewed, on time, at each office. Renew a trademark ](/services/trademark-renewal)[ ### Portfolio monitoring Moving a whole brand? We track the marks across every office, so the portfolio stays watched and current after the transfer. Monitor a portfolio ](/services/trademark-monitoring) Not sure how to structure the transfer? ## Ready when you are. Book a free 30-minute consult with a trademark attorney. We'll confirm whether you need an assignment, a licence, or a change of name, check the chain of title, and quote a flat fee for the recordal, no sales pitch, no obligation. [Start Your Assignment](/forms/catalog/trademarks-brands/trademark-assignment?ref=b2c)[Or Send Us a Message](/contact) ![GTC trademark attorney on a client consult call](/assets/m-client-call-bright-iWHveXAG.jpg) ## Site footer ![Global Trademark Company](/assets/gtc-logo-white-DQ8YcvVd.svg) Secure Every Step of Your Growth Trusted by brands since 2016 [hello@globaltrademarkcompany.com ](mailto:hello@globaltrademarkcompany.com) [](https://www.linkedin.com/company/globaltrademarkcompany/) [+1 510-973-4964 (US & International) ](tel:+15109734964)[+44 7453 347853 (UK & EU) ](tel:+447453347853)[+91 6397-329955 (India) ](tel:+916397329955) ### Company - [About us](/about) - [Contact](/contact) - [Our lawyers](/lawyers) - [Case studies](/case-studies) - [Careers](/careers) - [Press](/press) - [B2B partners](/b2b-partners) - [GTC Advantage](/gtc-advantage) ### Services - [All services →](/services) - [US trademark](/services/us-trademark) - [Madrid Protocol](/services/madrid-protocol-filing) - [Patent filing](/services/patent-filing) - [Copyright registration](/services/copyright-registration) - [Commercial contracts](/services/nda-drafting) - [Fractional GC](/services/fractional-gc) - [Data privacy](/services/gdpr-compliance) ### Resources - [All Resources](/resources) - [Blog](/blog) - [Trademark Glossary](/resources/glossary) - [Country Guides](/resources/country-guides) - [Specimen Guide](/resources/specimen-guide) - [Class Assist](/class-assist) - [Free TM Check](/free-trademark-check) - [Free Consultation](/free-consultation) - [Reviews on Trustpilot](https://www.trustpilot.com/review/globaltrademark.co) ### Get Started - [Login](/login) - [Sign up](/signup) - [Application status](/application-status) - [Terms of service](/terms) - [Privacy policy](/privacy) - [Refund & credit policy](/refund-policy) - [Sitemap](/sitemap) ### Our Offices United States 712 H Street NE, Suite 2094 Washington DC 20002 India 4th Floor, A-400, 12 Ajit Singh House Sri Aurobindo Marg, New Delhi 110016 European Union Iskar 75 Str., office 2 Sofia, Bulgaria China 2nd floor No. 51 Zhongshan Yi Road Guangzhou, China United Kingdom Unit 1A, 1 Bridge Road Camberley, Surrey GU15 2QR We accept: ![Visa](/assets/visa-logo-DngOCJX3.webp) ![Apple Pay](data:image/webp;base64,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) Stripe Payoneer Wire [Trustpilot](https://www.trustpilot.com/review/globaltrademark.co) © 2026 Global Trademark Company LLC. 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