--- title: "US Trademark Assignment. Record a USPTO Ownership Transfer" description: "Record a trademark assignment with the USPTO. US-licensed attorneys prepare the agreement and file via ETAS. Goodwill handled right; the $40 USPTO fee at cost." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Global Trademark Company LLC", "url": "https://globaltrademarkcompany.com", "logo": "https://globaltrademarkcompany.com/gtc-logo.svg", "description": "Multi-practice IP and business legal firm. Trademarks in 100+ jurisdictions, patents in 10 + PCT, copyrights under Berne. Operating since 2016.", "foundingDate": "2016", "sameAs": [ "https://www.linkedin.com/company/globaltrademarkcompany/", "https://www.trustpilot.com/review/globaltrademark.co" ], "contactPoint": [ { "@type": "ContactPoint", "telephone": "+1-510-973-4964", "contactType": "customer service", "areaServed": "US", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "telephone": "+44-7453-347853", "contactType": "customer service", "areaServed": "GB", "availableLanguage": [ "English" ] }, { "@type": "ContactPoint", "telephone": "+91-6397-329955", "contactType": "customer service", "areaServed": "IN", "availableLanguage": [ "English", "Hindi" ] } ], "address": [ { "@type": "PostalAddress", "streetAddress": "712 H Street NE, Suite 2094", "addressLocality": "Washington", "addressRegion": "DC", "postalCode": "20002", "addressCountry": "US" }, { "@type": "PostalAddress", "streetAddress": "YSC Complex, 4th floor, A-400, 12 Ajit Singh House, Sri Aurobindo Marg", "addressLocality": "New Delhi", "addressRegion": "Delhi", "postalCode": "110016", "addressCountry": "IN" } ] }, { "@context": "https://schema.org", "@type": "Service", "name": "US Trademark Assignment Service", "serviceType": "Trademark ownership transfer and USPTO recordal", "description": "Attorney-led US trademark assignment recording with the USPTO Assignment Recordation Branch. We prepare assignment agreements, handle the goodwill transfer correctly, and record via ETAS. The $40 USPTO recordation fee per property is passed through at cost.", "provider": { "@type": "LegalService", "name": "Global Trademark Company", "url": "https://globaltrademarkcompany.com" }, "areaServed": { "@type": "Country", "name": "United States" }, "offers": { "@type": "Offer", "price": "150.00", "priceCurrency": "USD", "description": "GTC service fee per single-mark assignment; the $40 USPTO ETAS recordation fee per property is passed through at cost. Complex/multiple-mark assignments are custom quoted." } }, { "@context": "https://schema.org", "@type": "HowTo", "name": "How to Record a Trademark Assignment with the USPTO", "step": [ { "@type": "HowToStep", "position": 1, "name": "Submit your assignment details", "text": "Provide the registration or application number and the ownership change (sale, merger, name change, etc.). A US-licensed attorney confirms what we need." }, { "@type": "HowToStep", "position": 2, "name": "Chain-of-title review & quote", "text": "Our attorney verifies the chain of title at the USPTO, confirms the goodwill is handled correctly, and sends an itemized quote, before any drafting begins." }, { "@type": "HowToStep", "position": 3, "name": "Signed, filed & recorded", "text": "We prepare the assignment agreement and recordation documents, and once they're signed we file with the USPTO via ETAS and confirm the new ownership on the register." } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://globaltrademarkcompany.com/" }, { "@type": "ListItem", "position": 2, "name": "Trademarks", "item": "https://globaltrademarkcompany.com/trademarks" }, { "@type": "ListItem", "position": 3, "name": "US Trademark Assignment", "item": "https://globaltrademarkcompany.com/services/us-assignment" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is a trademark assignment?", "acceptedAnswer": { "@type": "Answer", "text": "A trademark assignment is a legal transfer of ownership rights in a trademark from one party (the assignor) to another (the assignee). Unlike a licence, which grants permission to use a mark while the licensor retains ownership, an assignment permanently transfers all rights, title, and interest in the mark. Assignments should be recorded with the USPTO to maintain a clear chain of title and to allow the new owner to file maintenance documents, enforce the mark, and prove ownership in legal proceedings." } }, { "@type": "Question", "name": "How do I transfer ownership of a trademark?", "acceptedAnswer": { "@type": "Answer", "text": "To transfer ownership of a trademark, you execute a written assignment agreement between the current owner (assignor) and the new owner (assignee). The assignment must include the goodwill of the business associated with the mark. Once signed, the assignment should be recorded with the USPTO's Assignment Recordation Branch through the Electronic Trademark Assignment System (ETAS). Our US-licensed attorneys handle the process from drafting the assignment agreement to recording it with the USPTO." } }, { "@type": "Question", "name": "How much does it cost to record a trademark assignment?", "acceptedAnswer": { "@type": "Answer", "text": "Our service fee for a single-mark assignment starts from $150.00, plus a $40 USPTO recordation fee per property filed via ETAS. For multiple marks or complex assignments (mergers, bulk transfers, or assignments involving multiple registrations/applications), our fee is higher and we provide a custom quote. The USPTO fee is a government charge passed through at cost. We provide a final, itemized quote after reviewing your specific situation." } }, { "@type": "Question", "name": "Do I need to record the assignment with the USPTO?", "acceptedAnswer": { "@type": "Answer", "text": "While an assignment is legally valid between the parties without recording, recording with the USPTO is strongly recommended and often necessary. Recording provides constructive notice to the public of the ownership change, protects the new owner against subsequent bona fide purchasers, and is required before the new owner can file maintenance documents (such as Section 8 declarations or renewals). Failure to record can create chain-of-title issues that complicate enforcement, licensing, and future transactions." } }, { "@type": "Question", "name": "What is the difference between an assignment and a licence?", "acceptedAnswer": { "@type": "Answer", "text": "An assignment permanently transfers ownership of a trademark from one party to another. The assignor gives up all rights to the mark. A licence, by contrast, grants permission to use the mark while the licensor retains ownership and control over the quality of goods or services. Assignments must include the goodwill of the business associated with the mark. An assignment without goodwill, called an assignment 'in gross,' is void. Licences do not transfer ownership and typically include quality-control provisions." } }, { "@type": "Question", "name": "Can I assign a pending trademark application?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, you can assign a pending trademark application. The assignment should be recorded with the USPTO so the new owner is recognised as the applicant of record. This matters because the USPTO corresponds with the recorded owner, and the new owner needs to be on record to sign declarations, respond to Office Actions, and maintain the application. Assigning a pending application follows the same process as assigning a registered mark." } }, { "@type": "Question", "name": "What is an assignment 'in gross' and why is it problematic?", "acceptedAnswer": { "@type": "Answer", "text": "An assignment 'in gross' is a transfer of a trademark without the associated goodwill of the business. Under US trademark law, a trademark cannot exist apart from the goodwill it symbolises. Transferring only the mark without the business goodwill is considered void and can result in abandonment of the trademark. To avoid this, the assignment agreement must expressly include the transfer of goodwill associated with the mark, and the assignee should continue to use the mark in connection with goods or services of similar quality." } }, { "@type": "Question", "name": "How long does it take to record an assignment?", "acceptedAnswer": { "@type": "Answer", "text": "Once the assignment documents are submitted through the USPTO's Electronic Trademark Assignment System (ETAS), recording is typically processed within 1–2 weeks. Preparation time varies with complexity. For straightforward single-mark assignments, we can typically prepare and submit the documents within 3–5 business days of receiving all necessary information. Complex assignments involving multiple marks, mergers, or corporate restructurings may take longer to document properly." } }, { "@type": "Question", "name": "Can I assign a trademark for only some of the goods/services?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. A partial assignment is possible when the owner transfers rights for only certain goods or services while retaining rights for others. Partial assignments require careful drafting so the division of goods or services does not create marketplace confusion. Both the assignor and assignee must be able to use the mark on their respective goods or services without causing consumer confusion. Our attorneys can advise on whether a partial assignment is appropriate for your situation." } } ], "dateModified": "2026-08-28" } ] --- [](/) - Trademarks - Patents - Copyrights - Data Privacy - Business Legal - [Pricing](/pricing) - Resources - Company Sign inEN · USD Sign in 1. [Home](/) 2. [Trademarks & Brands](/trademarks) 3. US Trademark Assignment United States ![United States Patent and Trademark Office](/assets/uspto-logo-kso4_dPI.png) # An unrecorded assignment quietly breaks your chain of title at the USPTO. When a brand is sold, merged, or moved between entities, the USPTO register still points at the old owner until the assignment is recorded, so we draft the agreement, get the goodwill right, and record it via ETAS. From $150 per mark + a $40 USPTO recordation fee at cost · US-licensed attorney · recorded via ETAS. [Start Your Assignment](/forms/catalog/trademarks-brands/trademark-assignment/US?ref=b2c&mode=full) [Excellent Trustpilot ](https://www.trustpilot.com/review/globaltrademark.co) ![A US-licensed GTC attorney preparing a USPTO trademark assignment after an entity change](/img/home/hero-library/m-contracts-incorporation-480.jpg) Recorded via ETAS USPTO chain of title Goodwill transferred Not void in gross Ownership updated New owner on record ![United States Patent and Trademark Office](/assets/uspto-logo-kso4_dPI.png) Recorded with the USPTO Assignment Recordation Branch via the Electronic Trademark Assignment System (ETAS). 8,261+ filed 10,891+ clients 100+ jurisdictions 8,261+ filed 10,891+ clients 100+ jurisdictions 11 attorneys Top-10 US Trademark Filer IIPLA Top IP Consultancy 2026 [Upwork · Top Rated Plus ](https://www.upwork.com/freelancers/zamanzaidi) Trusted by founders and brands worldwide ![Atlys](/assets/atlys-B5BookJo.webp "Atlys")![Perfora](/assets/perfora-D4_346Y2.webp "Perfora")![Soxco](/assets/soxco-D31kWMAz.webp "Soxco")![BossCare](data:image/webp;base64,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 "BossCare")![Innovist](/assets/innovist-BgYdG_yd.webp "Innovist")![Bacardi](/assets/bacardi-JU27gvk6.webp "Bacardi")![Footcare Lab](/assets/footcarelab-BLfB0WJu.webp "Footcare Lab")![Bare Anatomy](/assets/bare-anatomy-CBhgu9Ro.webp "Bare Anatomy")![Freedom](/assets/freedom-confectionery-HioHiGYc.webp "Freedom") How it works ## Three steps to a recorded USPTO assignment. 1 ### Submit your assignment details Provide the registration or application number and the ownership change (sale, merger, name change, etc.). A US-licensed attorney confirms what we need. 2 ### Chain-of-title review & quote Our attorney verifies the chain of title at the USPTO, confirms the goodwill is handled correctly, and sends an itemized quote, before any drafting begins. 3 ### Signed, filed & recorded We prepare the assignment agreement and recordation documents, and once they're signed we file with the USPTO via ETAS and confirm the new ownership on the register. When you need an assignment ## Any change of owner means the marks have to move too. An assignment is what officially transfers ownership of a trademark from one party to another. By sale, merger, restructuring, or name change. Record it at the USPTO, and your chain of title stays clean. Skip it, and the rights sit with the wrong owner until someone needs them most. ### You're selling or buying a brand or business When a brand changes hands, the trademarks have to move with it. An unrecorded transfer leaves the USPTO register pointing at the old owner, so the buyer can't enforce, license, or resell the mark cleanly until the assignment is recorded. ### You're merging, restructuring, or changing entity Mergers, acquisitions, and entity changes (sole proprietorship to LLC, group reorganisations) all create a new legal owner. Moving marks between related entities without recording the assignment breaks the chain of title the next time you need to rely on it. ### You're cleaning up before a sale, raise, or licence Due-diligence teams scrutinise the chain of title. A gap, a past assignment that was signed but never recorded at the USPTO. Can stall a financing, lower a valuation, or kill a licensing deal until it's cured. Better to fix it before someone else finds it. What it costs ## A flat service fee from $150. The USPTO fee at cost. Our assignment fee covers agreement drafting and USPTO recordal. The USPTO ETAS recordation fee is $40 per property, passed through at cost. Every line is broken out before any work begins. What the service includes - Chain-of-title review before any work begins. We confirm who actually owns the mark at the USPTO - US-licensed attorney drafts the assignment agreement between assignor and assignee - Goodwill of the business handled correctly, a US assignment in gross is void - USPTO recordation prepared and filed electronically via ETAS - Supporting evidence assembled (merger certificates, name-change proofs) - Confirmation of recordal and updated ownership on the USPTO register Post-Registration Attorney Representation is included free for 1 year. [A retainer may apply after that.](/services/us-attorney-representation) Single mark ### Single Mark Assignment From $150 per mark, plus a $40 USPTO recordation fee at cost - Attorney-drafted assignment agreement - Goodwill transferred correctly for the USPTO - USPTO recordation prepared and filed via ETAS - $40 USPTO recordation fee per property (at cost) Multiple marks ### Multiple Marks / Complex Custom quote mergers, bulk transfers & multi-registration filings - Bulk pricing across multiple marks - Merger, acquisition, and restructuring support - Complete chain-of-title audit across the portfolio - $40 USPTO recordation fee per property recorded The USPTO ETAS recordation fee is $40 per property. Our fee covers full document preparation, review, and the recordation filing. We provide a complete breakdown before any work begins. Understanding assignments ## The detail that keeps a US transfer valid. Goodwill, chain of title, partial transfers. The parts that quietly invalidate a do-it-yourself USPTO assignment are exactly the parts we get right. ### What a trademark assignment is - The legal transfer of all rights, title, and interest in a mark from one party to another - Permanently transfers ownership. Unlike a licence, which only grants permission to use - Must be documented in writing and recorded with the USPTO for a clear chain of title ### Why chain of title matters - Recording gives the public constructive notice of the ownership change - Protects the new owner against subsequent bona fide purchasers - Required before the new owner can file maintenance documents (Section 8, renewals) - Gaps in the chain can invalidate an enforcement attempt ### Assignment must include goodwill - A US trademark can't exist apart from the goodwill it symbolises - An assignment 'in gross', without the business goodwill, is void - The agreement must expressly transfer the goodwill associated with the mark - Goodwill = the reputation and customer recognition tied to the mark ### Common pitfalls we prevent - Assignments 'in gross' (without goodwill), which are void and can abandon the mark - Failing to record, leaving gaps in the chain of title - Partial assignments without a proper goods/services split - Incomplete documentation that delays USPTO recordation Get started ### Start your US trademark assignment Share your USPTO registration or application number and the ownership change, a US-licensed attorney will review the chain of title and email an itemized quote before any work begins. A US assignment 'in gross', without the business goodwill, is void. We draft the agreement to expressly transfer the goodwill and record it via ETAS, so the transfer holds up. [Start Now](/forms/catalog?subcategory=trademark-assignment&country=US&ref=b2c) Why GTC ## An online-first firm, built for USPTO assignments. ### Chain-of-title review first Before any work, a US-licensed attorney reviews the chain of title at the USPTO and confirms who actually owns the mark, so the assignment records cleanly instead of compounding a gap. ### Goodwill handled correctly A US assignment 'in gross', without the business goodwill, is void. We draft the agreement to expressly transfer the goodwill, so the recordal holds up. ### Recorded via ETAS We file with the USPTO Assignment Recordation Branch through the Electronic Trademark Assignment System and track the recordal through to acceptance. ### Due-diligence-clean We assemble the supporting evidence. Merger certificates, name-change proofs, and confirm the recordal, leaving the USPTO chain of title in the state a buyer's due-diligence team expects to find. Your Customer Success Team ## A dedicated team that owns your matter from start to finish. Every GTC client gets a dedicated Account Manager and a Senior Account Manager who learn your business and stay with you from first email to final filing. They are named people who pick up the phone and already know your matter, so every step moves forward without delay. ### Your Account Manager Your day-to-day point of contact, who coordinates every matter, keeps things moving, and already knows your file. They have your full history, so you start every conversation where the last one left off. ### Your Senior Account Manager Senior oversight on strategy and escalations, stepping in as your needs grow, so every important detail stays on track. A named person, on email or a call, at every step. ![Your dedicated GTC Customer Success Team](/assets/m-onboarding-bright-welcome-C-heDolY.jpg) How we compare ## Recording a USPTO transfer? Here's what sets GTC apart. What you get GTC Online filing services Doing it yourself A US-licensed attorney reviews the chain of title and confirms who owns the mark Goodwill expressly transferred (an assignment in gross is void in the US) Assignment agreement and USPTO recordation drafted and filed via ETAS Recordal tracked through to acceptance at the USPTO One team for assignments across 100+ offices USPTO recordation fee passed through at cost A US-licensed attorney reviews the chain of title and confirms who owns the mark GTC Online filing services Doing it yourself Goodwill expressly transferred (an assignment in gross is void in the US) GTC Online filing services Doing it yourself Assignment agreement and USPTO recordation drafted and filed via ETAS GTC Online filing services Doing it yourself Recordal tracked through to acceptance at the USPTO GTC Online filing services Doing it yourself One team for assignments across 100+ offices GTC Online filing services Doing it yourself USPTO recordation fee passed through at cost GTC Online filing services Doing it yourself The timeline ## From details submitted to USPTO ownership confirmed. A USPTO assignment runs on a fixed sequence. Here's what to expect once you send the transfer details. 1. Day 0 ### You submit the details Send us the registration or application number and the ownership change. A US-licensed attorney reads it and confirms the assignment structure. 2. Within days ### Chain-of-title review & quote We verify the chain of title at the USPTO, confirm the goodwill transfers correctly, and return an itemized flat quote, no payment required to get the assessment. 3. On approval ### Agreement drafted & signed We draft the assignment agreement and USPTO recordation documents, expressly transferring the goodwill, and you and the other party sign. 4. Filing via ETAS ### Recorded with the USPTO We file with the USPTO Assignment Recordation Branch via the Electronic Trademark Assignment System (ETAS) and track the recordal, typically processed within 1–2 weeks. 5. Confirmation ### New ownership confirmed You receive the recorded assignment confirmation and updated USPTO records reflecting the new owner on a clean chain of title. In their words > I've had the pleasure of working with Rajat for many years. He has expertly guided me through the process of registering my company in the USA, Canada, UK, Australia, New Zealand, and more. His deep knowledge of trademark law across jurisdictions is impressive. Darius Tay, ID [Excellent Trustpilot ](https://www.trustpilot.com/review/globaltrademark.co) 8,261+ Trademarks filed 10,891+ Clients served 100+ Jurisdictions 11 In-house attorneys US trademark assignment FAQ ## Frequently asked questions What is a trademark assignment? A trademark assignment is a legal transfer of ownership rights in a trademark from one party (the assignor) to another (the assignee). Unlike a licence, which grants permission to use a mark while the licensor retains ownership, an assignment permanently transfers all rights, title, and interest in the mark. Assignments should be recorded with the USPTO to maintain a clear chain of title and to allow the new owner to file maintenance documents, enforce the mark, and prove ownership in legal proceedings. How do I transfer ownership of a trademark? How much does it cost to record a trademark assignment? Do I need to record the assignment with the USPTO? What is the difference between an assignment and a licence? Can I assign a pending trademark application? What is an assignment 'in gross' and why is it problematic? How long does it take to record an assignment? Can I assign a trademark for only some of the goods/services? [Start Your Assignment](/forms/catalog/trademarks-brands/trademark-assignment/US?ref=b2c&mode=full) Related services ## Recording outside the US, or keeping the portfolio current? A US assignment is one office in a mark's life. Recording the same transfer in other registries, renewing what you transfer, or tracking the whole portfolio are the next steps the same team handles. [ ### Global assignment Marks in more than one register? The worldwide guide covers the goodwill rule and recordation forms across the EU, UK, Madrid, and beyond. Record in 100+ offices ](/services/trademark-assignment)[ ### US renewal After the assignment records, the new owner files the USPTO maintenance. We keep the Section 8 and renewal deadlines tracked and filed on time. Renew a US trademark ](/services/us-trademark-renewal)[ ### Portfolio monitoring Moving a whole brand? We track the marks across every office, so the portfolio stays watched and current after the transfer. Monitor a portfolio ](/services/trademark-monitoring) Not sure how to record the assignment with the USPTO? ## Ready when you are. Book a free 30-minute consult with a US-licensed trademark attorney. We'll confirm whether you need an assignment, a licence, or a change of name, check the chain of title, scope the USPTO recordal, and quote a flat fee, no sales pitch, no obligation. [Start Your Assignment](/forms/catalog/trademarks-brands/trademark-assignment/US?ref=b2c&mode=full)[Or Send Us a Message](/contact) ![GTC trademark attorney on a client consult call](/assets/m-client-call-bright-iWHveXAG.jpg) ## Site footer ![Global Trademark Company](/assets/gtc-logo-white-DQ8YcvVd.svg) Secure Every Step of Your Growth Trusted by brands since 2016 [hello@globaltrademarkcompany.com ](mailto:hello@globaltrademarkcompany.com) [](https://www.linkedin.com/company/globaltrademarkcompany/) [+1 510-973-4964 (US & International) ](tel:+15109734964)[+44 7453 347853 (UK & EU) ](tel:+447453347853)[+91 6397-329955 (India) ](tel:+916397329955) ### Company - [About us](/about) - [Contact](/contact) - [Our lawyers](/lawyers) - [Case studies](/case-studies) - [Careers](/careers) - [Press](/press) - [B2B partners](/b2b-partners) - [GTC Advantage](/gtc-advantage) ### Services - [All services →](/services) - [US trademark](/services/us-trademark) - [Madrid Protocol](/services/madrid-protocol-filing) - [Patent filing](/services/patent-filing) - [Copyright registration](/services/copyright-registration) - [Commercial contracts](/services/nda-drafting) - [Fractional GC](/services/fractional-gc) - [Data privacy](/services/gdpr-compliance) ### Resources - [All Resources](/resources) - [Blog](/blog) - [Trademark Glossary](/resources/glossary) - [Country Guides](/resources/country-guides) - [Specimen Guide](/resources/specimen-guide) - [Class Assist](/class-assist) - [Free TM Check](/free-trademark-check) - [Free Consultation](/free-consultation) - [Reviews on Trustpilot](https://www.trustpilot.com/review/globaltrademark.co) ### Get Started - [Login](/login) - [Sign up](/signup) - [Application status](/application-status) - [Terms of service](/terms) - [Privacy policy](/privacy) - [Refund & credit policy](/refund-policy) - [Sitemap](/sitemap) ### Our Offices United States 712 H Street NE, Suite 2094 Washington DC 20002 India 4th Floor, A-400, 12 Ajit Singh House Sri Aurobindo Marg, New Delhi 110016 European Union Iskar 75 Str., office 2 Sofia, Bulgaria China 2nd floor No. 51 Zhongshan Yi Road Guangzhou, China United Kingdom Unit 1A, 1 Bridge Road Camberley, Surrey GU15 2QR We accept: ![Visa](/assets/visa-logo-DngOCJX3.webp) ![Apple Pay](data:image/webp;base64,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) Stripe Payoneer Wire [Trustpilot](https://www.trustpilot.com/review/globaltrademark.co) © 2026 Global Trademark Company LLC. 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