Trademark Knowledge Center

    Expert guides, practical tips, and in-depth articles on trademark registration, brand protection, and intellectual property law.

    Check a name. Find out if a name or logo is already taken before you spend money on a filing.

    Trademark Search: How to Check if a Name Is Already Trademarked
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    Trademark Search: How to Check if a Name Is Already Trademarked

    A practical, global workflow to check if your name is already trademarked, using official USPTO, EUIPO, UK IPO, WIPO, and TMview tools.

    Feb 6, 202610 min read
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    Trademark Searches: Beyond Google – Comprehensive Tools and Best Practices
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    Trademark Searches: Beyond Google – Comprehensive Tools and Best Practices

    Go beyond Google: how to run a defensible, comprehensive trademark search using WIPO, USPTO, EUIPO/TMview, and best-practice workflows.

    Jun 6, 202610 min
    AI-Generated Brand Names and Trademark Distinctiveness: Legal Risks and Registration Strategies in 2026
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    AI-Generated Brand Names and Trademark Distinctiveness: Legal Risks and Registration Strategies in 2026

    AI-made names face the same USPTO rules. Here’s how to clear, file, and defend them in 2026 without tripping over descriptiveness or confusion.

    Apr 1, 202610 min
    How to Trademark a Slogan or Tagline: USPTO Requirements and Tips
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    How to Trademark a Slogan or Tagline: USPTO Requirements and Tips

    Yes, you can trademark a slogan if it works as a brand, not just a message. Here is how to avoid failure‑to‑function refusals, choose the right specimen, and file smart.

    Feb 8, 20269 min
    Trademark vs. Copyright vs. Patent: Which Protection Do You Need?
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    Trademark vs. Copyright vs. Patent: Which Protection Do You Need?

    Quick rubric to choose between trademark, copyright, and patent protection, with international routes and real trade‑offs.

    Feb 7, 202610 min
    How to Trademark a Logo: Requirements, Costs, and Common Mistakes
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    How to Trademark a Logo: Requirements, Costs, and Common Mistakes

    No single global logo trademark. Here’s how to file in the U.S. and via Madrid, what examiners want, cost structure, and the traps to avoid.

    Feb 5, 20269 min
    How to Trademark a Name: The 2026 Step-by-Step Guide
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    How to Trademark a Name: The 2026 Step-by-Step Guide

    An attorney-led, global roadmap to trademark a name in 2026, from clearance to Madrid filings, costs, timing, and maintenance.

    Feb 4, 202611 min
    Sound, Scent and Color Marks: How to File in 2026
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    Sound, Scent and Color Marks: How to File in 2026

    A founder-friendly guide to filing, prosecuting, and enforcing sound trademarks across the US, EU, and Japan in 2026—what to file, fees, timelines, proof.

    Dec 17, 202510 min
    Geographic Indications (GI) vs. Trademarks: Protection Strategy for Food & Wine 2026
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    Geographic Indications (GI) vs. Trademarks: Protection Strategy for Food & Wine 2026

    GI or trademark for food and wine in 2026? Use this practical roadmap to choose, budget, and enforce across the EU—with timelines, fees, and pitfalls to avoid.

    Dec 11, 202511 min
    China Trademark Search: How to Use the CNIPA Database Before Filing
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    China Trademark Search: How to Use the CNIPA Database Before Filing

    How to search the CNIPA trademark database before filing in China: Chinese-character searches, sub-class strategy, and reading your results.

    Nov 26, 202513 min
    Canadian Trademark Search: How to Use the CIPO Database Before Filing
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    Canadian Trademark Search: How to Use the CIPO Database Before Filing

    How to search the CIPO Canadian Trademarks Database before filing: search strategies, phonetic equivalents, common law rights, and avoiding conflicts.

    Nov 24, 202512 min
    Descriptive vs Suggestive Marks: Understanding Trademark Strength
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    Descriptive vs Suggestive Marks: Understanding Trademark Strength

    The Abercrombie spectrum explained: how trademark distinctiveness works, the line between descriptive and suggestive marks, and strategies for weak marks.

    Nov 22, 20259 min
    UK Trademark Search: How to Use the UKIPO Database Before Filing
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    UK Trademark Search: How to Use the UKIPO Database Before Filing

    How to search the UKIPO trademark database before filing: search strategies, classification, phonetic similarity, and UK common law rights.

    Nov 22, 202513 min
    EU Trademark Search: How to Use the EUIPO Database and TMview
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    EU Trademark Search: How to Use the EUIPO Database and TMview

    Learn how to search for existing EU trademarks using EUIPO's eSearch plus database, TMview, and TMclass — essential steps before filing your EUTM application.

    Nov 20, 202513 min
    India Trademark Search: How to Check the Indian TMR Database Before Filing
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    India Trademark Search: How to Check the Indian TMR Database Before Filing

    How to search the Indian TMR database before filing: wordmark, phonetic, and Vienna Code searches on IP India, reading status results, and more.

    Nov 18, 20258 min

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