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    Guides From Our Attorneys.

    Guides on trademarks, patents, copyrights and brand protection, written by our attorneys.

    Where to File First. Decide which countries to file in first, and whether Madrid or direct filing fits you.

    Country Guides International Trademark Application via WIPO
    Which Countries Should You Trademark In First? A Strategic Priority Framework for 2026
    Where to File First

    Which Countries Should You Trademark In First? A Strategic Priority Framework for 2026

    File a defensible first application, then use Paris priority and WIPO's Madrid System to cover the countries where you sell…

    Mar 28, 20269 min read
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    Madrid Replacement: Keeping Your Earlier Rights
    Where to File First

    Madrid Replacement: Keeping Your Earlier Rights

    How replacement lets an international registration keep an earlier national date, how…

    Mar 31, 20269 min
    US vs EU Trademark: Which Should Your Business File First?
    Where to File First

    US vs EU Trademark: Which Should Your Business File First?

    Short answer: the United States first if a launch there is imminent or you have use…

    Mar 31, 20269 min
    Madrid Protocol vs Direct Filing: How to Choose
    Where to File First

    Madrid Protocol vs Direct Filing: How to Choose

    A clear 2026 decision guide: when to use WIPO's Madrid System, when to file direct…

    Mar 28, 202611 min
    Madrid Protocol Strategy for Multi-Jurisdiction Trademark Filing: 2026 Guide
    Where to File First

    Madrid Protocol Strategy for Multi-Jurisdiction Trademark Filing: 2026 Guide

    Use one international application through WIPO's Madrid System to seek protection in…

    Feb 14, 202611 min
    Covering the RCEP Markets: A Filing Plan
    Where to File First

    Covering the RCEP Markets: A Filing Plan

    RCEP sets IP minimums, not a unitary trademark. Here is how Chapter 11 affects…

    Feb 8, 202610 min
    Canada vs US Trademark: Key Differences for Cross-Border North American Businesses
    Where to File First

    Canada vs US Trademark: Key Differences for Cross-Border North American Businesses

    Canada allows no-use filings on a single CIPO register. The United States is…

    Feb 1, 202610 min
    EU Trademark vs National Trademark: When to File an EUTM vs a National Mark
    Where to File First

    EU Trademark vs National Trademark: When to File an EUTM vs a National Mark

    One filing for all 27 European Union countries or file country by country? Here is a…

    Jan 30, 20269 min
    CPTPP and Your Trademark: What It Changes
    Where to File First

    CPTPP and Your Trademark: What It Changes

    The United Kingdom joined the CPTPP in 2023. The agreement creates no single…

    Jan 4, 202614 min
    Madrid Protocol in the UAE and Singapore
    Where to File First

    Madrid Protocol in the UAE and Singapore

    A 2026 guide to how brands in the United Arab Emirates and Singapore file one…

    Nov 14, 20259 min

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