Trademark Knowledge Center

    Expert guides, practical tips, and in-depth articles on trademark registration, brand protection, and intellectual property law.

    Where to file first. Decide which countries to file in first, and whether Madrid or direct filing fits you.

    Which Countries Should You Trademark In First? A Strategic Priority Framework for 2026
    Where to file first

    Which Countries Should You Trademark In First? A Strategic Priority Framework for 2026

    File a defensible first application, then use Paris priority and Madrid to cover revenue, manufacturing, and launch markets within six months.

    Mar 28, 20269 min read
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    Madrid Replacement: Keeping Your Earlier Rights
    Where to file first

    Madrid Replacement: Keeping Your Earlier Rights

    No system-wide Madrid fee hike exists for 2026. Rebuild your playbook by checking WIPO’s Individual Fees, using hybrid filings, and planning for transformation.

    Mar 31, 20269 min
    US vs EU Trademark: Which Should Your Business File First?
    Where to file first

    US vs EU Trademark: Which Should Your Business File First?

    Short answer: U.S. first if a U.S. launch is imminent or you have use. EU first if you need EU‑wide cover now. Or file both within 6 months using Paris priority.

    Mar 31, 20269 min
    Madrid Protocol vs Direct Filing: How to Choose
    Where to file first

    Madrid Protocol vs Direct Filing: How to Choose

    A clear 2026 decision guide: when to use Madrid, when to file direct, how much each path really costs, and where hybrid strategies win.

    Mar 28, 202611 min
    Madrid Protocol Strategy for Multi-Jurisdiction Trademark Filing: 2026 Guide
    Where to file first

    Madrid Protocol Strategy for Multi-Jurisdiction Trademark Filing: 2026 Guide

    Use a single Madrid filing to seek protection in roughly 130 countries. Here’s the 2026 playbook on eligibility, filing, refusals, central attack, and expansion.

    Feb 14, 202611 min
    Covering the RCEP Markets: A Filing Plan
    Where to file first

    Covering the RCEP Markets: A Filing Plan

    RCEP sets IP minimums, not a unitary mark. Here’s how Chapter 11 affects filings, GI conflicts, and enforcement planning for brands in China and other RCEP markets.

    Feb 8, 202610 min
    Canada vs US Trademark: Key Differences for Cross-Border North American Businesses
    Where to file first

    Canada vs US Trademark: Key Differences for Cross-Border North American Businesses

    Canada allows no‑use filings on a single CIPO register. The U.S. is use‑based with Principal and Supplemental Registers. Here’s how that changes strategy.

    Feb 1, 202610 min
    EU Trademark vs National Trademark: When to File an EUTM vs a National Mark
    Where to file first

    EU Trademark vs National Trademark: When to File an EUTM vs a National Mark

    One filing for all 27 EU states or file country by country? Here is a clear decision framework, timing, risks, and Madrid options, with attorney tips.

    Jan 30, 20269 min
    CPTPP and Your Trademark: What It Changes
    Where to file first

    CPTPP and Your Trademark: What It Changes

    The UK joined the CPTPP in 2023, opening trademark opportunities across 12 nations. How the IP chapter shapes filing strategy from Canada to Japan.

    Jan 4, 202614 min
    Madrid Protocol in the UAE and Singapore
    Where to file first

    Madrid Protocol in the UAE and Singapore

    Tighten your 2026 international trademark playbook in the Gulf-ASEAN corridor: recent UAE reforms, Singapore practice, and Madrid filing strategy.

    Nov 14, 20259 min

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