To report trademark infringement on Etsy, use the Etsy Reporting Portal. Add your IP property, confirm you are the owner or an authorized agent, submit the infringing listing URLs or IDs, then track status. Etsy may remove or disable the listings and can close the shops of repeat infringers. Reporting is free. Shop names, usernames, and videos go through a separate form.
Etsy retired the old email and one-off webforms for listing removals. Listing reports now go through the Portal. Copyright still follows a DMCA framework, but trademark complaints run inside Etsy's own system. Below is the playbook we use for brands every week.
What is the fastest way to report a trademark infringement on Etsy?
Use the Etsy Reporting Portal. Add your rights and file at the listing level. Here is the order we follow.
- Sign in to the Etsy Reporting Portal. The Portal is available worldwide. At the time of writing the interface is in US English only; Etsy updates the Portal often, so check the current version.
- Add your IP owner and property. For trademarks, that means the brand owner and the relevant trademark name or logo. If you are an agent, you upload a letter of authorization when you add the property.
- Create a report. Search Etsy inside the Portal or paste the listing URLs or IDs you want removed. You can add multiple listings to one report when they infringe the same property.
- Describe the issue. Identify the trademark, the goods or services it covers, and why the listing is infringing or counterfeit. Include any useful context.
- Review and submit. You receive an email confirmation and can track the report inside the Portal.
- Watch for the outcome email. Etsy may remove or disable access to the listings. Repeat infringers face account action under Etsy's Intellectual Property Policy.
Who can file, and what does an agent need to show?
The IP owner can file. An authorized agent can file after proving authority. In the Portal, agents add the trademark as a property and upload a letter of authorization from the rights owner. We keep these letters short and clear: they name the owner, the trademark, the scope of authority, and the period covered. Without that letter, your report stalls.
A registered trademark is the strongest basis for a report. Etsy will consider unregistered rights, but a registration removes the argument. If you sell in the United States and have not filed, our United States trademark service gets that in motion.
Which form do I use for shop names, usernames, or videos?
Not the Portal. Etsy keeps a separate online form for usernames, shop names, and videos. Use that form for those non-listing issues, and the Portal only for listings. If a shop name and a listing both infringe, file both, each in the correct channel.
How does Etsy treat trademark versus copyright reports?
They run on different tracks. Etsy processes trademark complaints inside the Reporting Portal under its own policy. Copyright removals follow DMCA-style procedures, including counter-notices and possible reinstatement after a valid counter-notice. There is no DMCA counter-notice track for trademarks on Etsy.
If the problem is a copied design, photo, or artwork rather than your brand name, a DMCA takedown is the right tool, and we often run it alongside the trademark report.
What information should I include in a strong trademark report?
Aim for clarity and sufficiency. We include:
- The trademark at issue, with the registration details if you have them.
- The owner's name and contact details, matching the Portal profile.
- A short explanation of why the listings are infringing or counterfeit, tied to your goods and services.
- Listing URLs or IDs gathered inside the Portal search or pasted in bulk.
- Helpful proof, such as brand style guides or side-by-side images, if confusion is not obvious.
- A statement that you are the owner or authorized to act for the owner, consistent with the Portal prompts.
If you report a logo mark, be precise. If the listing uses only a word mark, do not overreach on trade dress unless you can explain it. Overbroad reports are more likely to bounce.
What happens after I submit, and how long does it take?
You get a confirmation email first, then an outcome email later. Inside the Portal you can check Reports, view status, and see which listings were removed or disabled. Response times vary with case volume and the clarity of the report. Etsy may ask for more information.
A candid note from our files: thin reports sit. The fastest outcomes we see are for clear-cut counterfeits supported by tight evidence and clean authority documents.
Common Mistakes That Slow or Sink Etsy Reports
- Using the wrong channel. Filing a shop-name complaint in the Portal, or a listing complaint in the shop-name form, creates delays.
- Missing letter of authorization. Agents who skip the letter at property setup rarely get traction.
- Vague rights. "They copied our look" without a trademark reference is weak. Tie the complaint to a specific trademark.
- Overbreadth. Reporting incidental references or descriptive use invites pushback. Focus on source-identifying use.
- Poor listing capture. If the seller has ten variations, include the URLs or IDs for each infringing listing.
- No follow-through. Do not assume a first wave clears the market. Monitor and refile as needed. A trademark watch catches relistings and new shops without you searching by hand.
Are there platform fees for Etsy IP reports or counter-notices?
No. Etsy does not charge to file an IP report or a counter-notice. Reporting remains free.
When should you escalate beyond the Portal?
Use the Portal for speed and scale. Escalate when a seller evades takedowns, a counterfeit network spreads across shops, or you need to deter future misuse. We often pair Portal enforcement with a targeted cease-and-desist letter, then keep watch and repeat Portal filings as needed. If you face both trademark and copyright misuse, we run parallel tracks: the Portal for the trademark and a DMCA notice for the creative work. Our DMCA Takedown Notices Guide 2026 covers the mechanics.
If you are unsure whether the use is infringing or just descriptive, start with Trademark Infringement: What It Is and What to Do About It.
How We Help Brands on Etsy
We are an attorney-led trademark team. We set up your Portal property, prepare authorization letters, triage listings, and submit accurate reports that move. After the first sweep, we track outcomes and file follow-ups, then, where helpful, send cease-and-desist notices to persistent sellers. If needed, we coordinate protection on other marketplaces as well.
Ready for hands-on help? We can draft your letter of authorization, assemble a first report within 24 to 48 hours once your evidence is ready, and manage the file until closure.
Related reading:
Frequently Asked Questions
Who can file a trademark report on Etsy?
The IP owner or an authorized representative. In the Portal, agents must provide a letter of authorization when adding the trademark property.
How do I report infringing listings?
Use the Etsy Reporting Portal. Add the IP owner and property, then create a report by searching Etsy or pasting listing URLs or IDs. Review and submit, then track status.
Can I report shop names or usernames through the Portal?
No. Etsy provides a separate online form for usernames, shop names, and videos. Use the Portal only for listing-level reports.
Is the Portal available globally and in which language?
Yes, the Portal is accessible worldwide. At the time of writing the interface is in US English only.
What happens after I submit a report?
You receive a confirmation email, then an outcome email. You can also view status and any removed or disabled listings inside the Portal under Reports.
Are there Etsy fees to submit trademark takedowns or counter-notices?
No. Filing an IP report or a counter-notice on Etsy is free.
Does Etsy handle trademark and copyright reports the same way?
No. Trademark complaints run through the Portal's internal system under Etsy's policy. Copyright complaints follow a DMCA framework, including counter-notices. In both cases Etsy may remove or disable content and can terminate repeat infringers.
