Gifting & Home Décor E-Commerce
How an Indian Online Gifting Brand Registered Its United States Trademark in Three Classes for Cross-Border Growth
- Nice Classes
- 3
- Country
- United States
- Status
- Registered at the USPTO
- Brand
- TIED RIBBONS
The Challenge
Tied Ribbons, one of India's most recognized online gifting brands, had built a strong position on Amazon India and its own e-commerce platform (tiedribbons.com). As it expanded to Amazon in the United States and direct cross-border sales, trademark protection there across its three product and service classes became the next step.
- The brand's product range spanned multiple Nice classes: home décor items like vases and figurines (Class 21), decorative accessories including artificial flowers and ribbons (Class 26), and e-commerce retail services (Class 35).
- With a strong Amazon presence in India, Tied Ribbons wanted its name on record in the United States before it scaled there.
- Gifting and home décor sell in seasonal peaks, so the brand wanted its marketplace tools ready before the holiday periods.
- For cross-border e-commerce from India to the United States, a USPTO trademark supports Amazon Brand Registry and effective marketplace enforcement.
A United States trademark lets Tied Ribbons carry the brand equity it built in India into a new country.
Our Approach
Tied Ribbons makes gifts and décor and sells them through its own store, so the filing covered all three classes rather than just the products.
Gifting Product Classification
We analyzed Tied Ribbons' product catalog (vases, figurines, artificial flowers, decorative accessories, ribbons, and gifting sets) and mapped it to the correct Nice classes. Three classes were needed: Class 21 (housewares), Class 26 (decorative items), and Class 35 (retail services).
United States Gifting Trademark Search
We searched all three classes for trademarks that could conflict with 'Tied Ribbons' in the home décor and gifting space.
3-class Coordinated Filing
The filing covered all three Nice classes: home décor items, vases, and housewares (Class 21), decorative ribbons, artificial flowers, and ornamental accessories (Class 26), and online retail and e-commerce services for gifts and home décor (Class 35). It reached the USPTO through WIPO's Madrid System, as an extension of the brand's international registration.
Amazon Brand Protection in the United States
With the trademark filed, we prepared Tied Ribbons for Amazon Brand Registry in the United States, with automated brand protection tools, enhanced listing content, and the ability to report and remove counterfeit listings.
The Results
Tied Ribbons' three-class trademark registered at the USPTO on May 6, 2025. Its housewares, décor, and online store all sit under the same United States trademark.
Nice Classes Registered
3 (Class 21, 26, 35)
Status
Registered
Product Lines Covered
Home Décor, Decorative Accessories, E-Commerce
Marketplace Protection
Amazon Brand Registry Eligible
With its three-class registration, Tied Ribbons can expand in the United States through Amazon and direct-to-consumer channels with confidence. The registration covers its diverse product range, from vases and figurines to artificial flowers and decorative ribbons, while the retail services class covers the online store.
Key Takeaways
Gifting and home décor brands need multi-class protection covering housewares (Class 21), decorative items (Class 26), and retail services (Class 35), so every product line is covered.
Indian brands expanding to marketplaces in the United States do well to file their trademark before they list products.
Amazon Brand Registry enrollment rests on a trademark, which makes filing an early step for cross-border e-commerce brands.
Seasonal gifting brands do well to have their trademark and marketplace tools in place before peak periods.
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