Vegan Confectionery & Food
How a Pioneering Vegan Confectionery Brand Registered Two United States Trademarks for Two Product Lines
- Nice Class
- 1
- Country
- United States
- Status
- Both trademarks registered at the USPTO
- Brand
- FREEDOM CONFECTIONERY
The Challenge
Freedom Confectionery, established in 2008, is a pioneer in the vegan confectionery space. Its FREEDOM MALLOWS (vegan marshmallows) and FREEDOM GUMMIES (vegan gummy candies) had gained significant traction, including placement in Walmart stores. The brand ran two distinct product lines under one parent company, and each needed its own trademark.
- The company needed two separate trademarks, FREEDOM MALLOWS and FREEDOM GUMMIES, because each product line had its own brand identity and consumer recognition.
- As the plant-based category grew, Freedom Confectionery wanted both names registered.
- Walmart and other major retailers increasingly require or prefer brands with registered United States trademarks for brand protection and supply chain integrity.
- Both names share the FREEDOM prefix and end in a product word, so each application needed careful wording.
Each product line had built its own brand recognition, and protecting both meant planning two FREEDOM trademarks side by side.
Our Approach
We filed FREEDOM MALLOWS and FREEDOM GUMMIES as a matched pair, on the same day and with the same approach.
Dual-brand IP Assessment
We analyzed both brand names, FREEDOM MALLOWS and FREEDOM GUMMIES, each on its own and the two as a brand family.
Class 30 Clearance Search
We searched Class 30 (confectionery) for both trademarks, identifying potential conflicts with existing registrations. The vegan confectionery space, while growing, had fewer trademark conflicts than traditional candy categories.
Parallel USPTO Filing
We filed two separate trademark applications on the same day, one for FREEDOM MALLOWS and one for FREEDOM GUMMIES, both in Class 30. Each application included detailed goods descriptions specific to the product type (marshmallows and gummy candies) and evidence of use in commerce.
Retail Partnership Documentation
We prepared brand protection documentation for Walmart and other major retail partnerships, showing Freedom Confectionery's commitment to IP protection, a factor that strengthens relationships with major retailers.
The Results
Both trademarks, FREEDOM MALLOWS and FREEDOM GUMMIES, registered at the USPTO on September 9, 2025.
Trademarks Registered
2
Trademarks Protected
FREEDOM MALLOWS + FREEDOM GUMMIES
Status
Both Registered
Registration Date
September 9, 2025
With both trademarks registered, Freedom Confectionery has the legal foundation to protect its two product brands in the United States. The registrations support enforcement against counterfeiters, strengthen its standing with retailers such as Walmart, and add the brand credibility needed for continued growth in the vegan confectionery category.
"They have been a pleasure to work with. They are friendly, knowledgeable and punctual. Highly recommend."
Nathan Dulley, United States · Review on Trustpilot
Key Takeaways
Brands with multiple product lines should consider separate trademark registrations for each line to ensure independent protection and enforcement capabilities.
Plant-based food is a growing category. An early filing puts the name on the register while the brand is still building.
Major retailers like Walmart value brands with registered trademarks, which makes IP protection a business development asset.
A name that pairs a distinctive word with a product word (FREEDOM + MALLOWS) can register as a whole.
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