Gaming Hardware & E-Commerce
How a Gaming Brand From Bahrain Registered Its United States Trademark in Four Classes
- Nice Classes
- 4
- Country
- United States
- Status
- Registered at the USPTO
- Brand
- RANSOR
The Challenge
RANSOR, operated by Advanti Advanced Technologies International W.L.L. in Bahrain, had built a strong brand in the Middle Eastern gaming hardware market. As the company prepared to sell directly to consumers in the United States through its website and Amazon, it needed trademark protection across a wide product range.
- The brand spanned multiple product categories, from gaming PCs and monitors to chairs, desks, and branded apparel, each in its own trademark class.
- A United States registration would give RANSOR clear rights to its name in the country.
- The gaming hardware space is highly competitive, with brand names frequently copied by unauthorized sellers on Amazon and other platforms.
- As a company based in Bahrain, RANSOR needed a United States trademark attorney to file and prosecute the application at the USPTO.
Filing early put the RANSOR name on record in the United States as the company grew there.
Our Approach
We mapped RANSOR's product and service lines to four Nice classes and filed them in one coordinated application instead of four separate ones.
Brand Audit and Classification Strategy
We analyzed RANSOR's full product catalog (gaming PCs, monitors, peripherals, furniture, apparel, and e-commerce operations) and mapped each product line to the correct Nice class. This identified the 4 classes (9, 20, 25, 35) the brand needed.
Trademark Search Across All Four Classes
Before filing, we searched the USPTO database for conflicting trademarks in all 4 classes. We identified potential conflicts and developed arguments to distinguish RANSOR from existing registrations.
Multi-class USPTO Filing
We filed a single application covering all 4 Nice classes, so every product line shares one filing date and one file to manage. The filing included detailed goods and services descriptions tailored to each class.
Prosecution and Monitoring
We managed the entire prosecution process with the USPTO, responding to any office actions and monitoring the application through examination, publication, and registration.
The Results
RANSOR's four-class application moved through USPTO examination and publication without a substantive refusal, and registered on November 19, 2019.
Nice Classes Protected
4
Product Categories Covered
Hardware, Furniture, Apparel, Retail
Filing to Publication
7 months
Status
Registered
With its United States registration in place, RANSOR could expand in the country with confidence, list products on Amazon with Brand Registry, and act against unauthorized sellers using the RANSOR name.
Key Takeaways
A multi-class application keeps every product category in one file with one set of deadlines.
Gaming and tech brands need trademark protection across hardware (Class 9), accessories and furniture (Class 20), merchandise (Class 25), and retail operations (Class 35).
International companies do well to file their United States trademark before they start selling there.
A coordinated filing puts every product line on record on the same date.
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