How a Bahrain-Based Gaming Brand Secured US Trademark Protection Across 4 Product Categories

RANSOR, operated by Advanti Advanced Technologies International W.L.L. based in Bahrain, had built a strong brand in the Middle Eastern gaming hardware market. As the company prepared to sell directly to US consumers through their website and Amazon, they faced a complex IP challenge.

• The brand spanned multiple product categories, from gaming PCs and monitors to chairs, desks, and branded apparel, each requiring separate trademark classifications.
• Without US protection, competitors could register 'RANSOR' in the US market and block the company's expansion entirely.
• The gaming hardware space is highly competitive, with brand names frequently copied by unauthorized sellers on Amazon and other platforms.
• As a Bahrain-based company, RANSOR needed a US-based trademark attorney to file and prosecute the application at the USPTO.

Every month without US trademark protection left the RANSOR brand vulnerable to squatters and copycats in the world's largest consumer market.

We mapped RANSOR's product and service lines to four Nice classes and filed them in one coordinated application instead of four separate ones.

RANSOR's four-class application moved through USPTO examination to publication without a substantive refusal.

With US trademark protection in place, RANSOR could confidently expand into the American market, list products on Amazon with Brand Registry protection, and take enforcement action against unauthorized sellers using the RANSOR name.

"The multi-class approach saved us significant costs while ensuring our entire product ecosystem was protected in the US. We couldn't have navigated the USPTO process from Bahrain without this level of expertise."

Key Takeaways

Need similar protection for your brand?

Whether you're expanding internationally, rebranding, or fighting counterfeiters, a GTC attorney will scope the filing and quote a flat fee before any work begins.

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