Outdoor & Camping Gear
How an Outdoor Gear Startup From the United Arab Emirates Registered Its United States Trademark in Five Classes
- Nice Classes
- 5
- Country
- United States
- Status
- Registered at the USPTO
- Brand
- TRAILHAWK OUTDOORS
The Challenge
Trailhawk Outdoors, a startup based in the United Arab Emirates with a full e-commerce store at trailhawkoutdoors.com, had developed a diverse range of outdoor and camping products. As the company prepared to sell to consumers in the United States, its range reached across five product and service classes.
- The brand's product range crossed five Nice classes: bags and backpacks (Class 18), camping furniture (Class 20), ropes and tents (Class 22), textile products (Class 24), and e-commerce retail (Class 35).
- The outdoor gear category in the United States is led by established brands like REI, The North Face, and Coleman. A registered name helps a new entrant stand beside well-known brands.
- With products spanning humanitarian camping supplies to recreational outdoor gear, the brand needed protection broad enough to cover both current and planned product lines.
- As a company based in the United Arab Emirates, Trailhawk needed a United States attorney to file at the USPTO.
Buyers choose camping equipment from names they trust. A United States registration gives Trailhawk that footing from its first sale there.
Our Approach
Trailhawk's range spans five categories, from backpacks to its own store. We filed all five classes together so the whole range is covered.
Outdoor Product Classification Analysis
We mapped Trailhawk's entire product catalog (backpacks, camping chairs, tents, blankets, and the online store) to the correct Nice classes. This showed that 5 classes (18, 20, 22, 24, 35) were needed to cover the brand.
Search Across All Five Classes
We searched all 5 classes in the outdoor and camping space at the USPTO. The search focused on trademarks that could block registration or create confusion with 'Trailhawk' in outdoor recreation categories.
Coordinated 5-class Filing
We filed a single coordinated application covering all 5 Nice classes with detailed goods descriptions: bags and backpacks (Class 18), camping furniture and chairs (Class 20), tents, ropes, and awnings (Class 22), textile blankets and covers (Class 24), and online retail services (Class 35).
E-commerce Brand Protection
Alongside the trademark filing, we prepared documentation for Amazon Brand Registry enrollment and marketplace protection, so Trailhawk could protect its brand across e-commerce platforms in the United States as soon as its application received a serial number.
The Results
Trailhawk's five-class trademark registered on December 2, 2025. It covers the whole catalog, from the packs and tents to the store that sells them.
Nice Classes Registered
5 (Class 18, 20, 22, 24, 35)
Status
Registered
Product Lines Covered
Bags, Furniture, Tents, Textiles, Retail
Registration Date
December 2, 2025
With its five-class registration, Trailhawk Outdoors can expand into the United States with confidence. The registration covers everything from the core camping products to the online store.
Key Takeaways
Outdoor gear brands need multi-class protection covering bags (Class 18), furniture (Class 20), textile products (Class 22/24), and retail operations (Class 35) for complete coverage.
A coordinated five-class filing keeps every product category in one file with one set of deadlines.
E-commerce brands based in the United Arab Emirates can register a United States trademark efficiently with a United States attorney and a clear filing plan.
File early in a competitive category: a registered name supports buyer trust.
Contact us
Let's Work Together.
Tell us what you need, and we will reply within 1 business day.