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    Guides From Our Attorneys.

    Guides on trademarks, patents, copyrights and brand protection, written by our attorneys.

    Marketplaces. What Amazon, TikTok Shop, Shopify and other marketplaces need before they protect your brand.

    Specimen Guide Amazon Brand Registry
    Amazon Brand Registry 2026: Trademark Requirements, Multi‑Country Strategy, and Common Rejection Reasons
    Marketplaces

    Amazon Brand Registry 2026: Trademark Requirements, Multi‑Country Strategy, and Common Rejection Reasons

    What trademarks Amazon accepts in 2026, how to align filings across countries, and the rejection traps that stall enrollment.

    Mar 29, 202611 min read
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    Shopify IP Takedown Enforcement 2026
    Marketplaces

    Shopify IP Takedown Enforcement 2026

    Master the Shopify IP takedown process in 2026: how copyright and trademark remedies…

    Apr 25, 202611 min
    eBay Marketplace IP Takedown 2026
    Marketplaces

    eBay Marketplace IP Takedown 2026

    A 2026 guide to eBay VeRO takedowns: how to build DSA-grade, evidence-backed notices…

    Apr 23, 20268 min
    Selling Online? A Trademark Checklist
    Marketplaces

    Selling Online? A Trademark Checklist

    Protect your online brand in 2026. Get the complete e-commerce trademark checklist…

    Mar 31, 202614 min
    Protecting Your Brand on Amazon Japan: JPO Trademark Registration and Brand Registry Guide for 2026
    Marketplaces

    Protecting Your Brand on Amazon Japan: JPO Trademark Registration and Brand Registry Guide for 2026

    Two tracks protect you on Amazon.co.jp: a JPO trademark registration and Amazon’s…

    Mar 30, 202611 min
    Trademark Strategy for Shopify Sellers: Protecting Your Brand Before and After Launch in 2026
    Marketplaces

    Trademark Strategy for Shopify Sellers: Protecting Your Brand Before and After Launch in 2026

    A two-phase United States plan for Shopify brands: file 1(b) before launch to lock…

    Mar 30, 202610 min
    Amazon Project Zero Enrollment 2026: Eligibility, Steps, Fees, and Guardrails
    Marketplaces

    Amazon Project Zero Enrollment 2026: Eligibility, Steps, Fees, and Guardrails

    Qualify for Project Zero in 2026 with Brand Registry, recent RAV use, a ≥90%…

    Mar 17, 202610 min
    Etsy IP Reporting and Takedowns 2026: A Rights‑Owner’s Step‑by‑Step Guide
    Marketplaces

    Etsy IP Reporting and Takedowns 2026: A Rights‑Owner’s Step‑by‑Step Guide

    Use Etsy’s Reporting Portal to remove infringing listings in 2026. Steps, agent…

    Feb 12, 202610 min
    TikTok Shop IP Enforcement 2026: How Rights-Holders Report, What TikTok Removes, and Seller Sanctions You Can Expect
    Marketplaces

    TikTok Shop IP Enforcement 2026: How Rights-Holders Report, What TikTok Removes, and Seller Sanctions You Can Expect

    A rights-holder’s 2026 playbook for using TikTok’s IP Protection Center to remove…

    Feb 5, 202611 min
    China Trademark for E‑Commerce Sellers: Protecting Your Brand on Alibaba, Tmall, and Amazon China
    Marketplaces

    China Trademark for E‑Commerce Sellers: Protecting Your Brand on Alibaba, Tmall, and Amazon China

    File early, pick the right CNIPA subclasses, and use your registration to act on…

    Feb 4, 202610 min
    Amazon Brand Registry India: Trademark Requirements for Sellers on Amazon and Flipkart
    Marketplaces

    Amazon Brand Registry India: Trademark Requirements for Sellers on Amazon and Flipkart

    Indian sellers can enroll in Amazon Brand Registry with an Indian word/logo filing…

    Feb 3, 20269 min
    Named Top IP Consultancy at the 28th IIPLA Summit in Dubai
    Marketplaces

    Named Top IP Consultancy at the 28th IIPLA Summit in Dubai

    GTC was named Top IP Consultancy for E-Commerce & Amazon Sellers at the 28th IIPLA…

    Jan 20, 20265 min
    Alibaba Counterfeit Takedown Guide
    Marketplaces

    Alibaba Counterfeit Takedown Guide

    How to run an Alibaba counterfeit takedown in 2026: the IPP complaint step by step…

    Dec 4, 202510 min

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