Amazon Brand Registry · Trademark-gated
A registered or pending trademark is the gateway to Brand Registry. We file the mark Amazon requires and guide you through enrollment.
Trademark filed
Enrollment gateway
Brand enrolled
Pending app accepted
Counterfeits down
Listings protected
Trusted by founders and brands worldwide
How it works
We run a clearance check, then file the mark in the country behind your marketplace, a US mark for Amazon.com, an EUTM for Amazon EU, a UK mark for Amazon.co.uk, and can file several at once for multi-marketplace sellers. You get a serial / application number to enroll with.
Amazon accepts pending applications from major offices, so we guide you through enrollment with your application number, often within 1–2 weeks of filing, before the certificate issues, and walk the eligibility checks so nothing trips up the submission.
With Brand Registry live you can shut down counterfeiters and listing hijackers, run A+ Content and a Brand Store, and reach customers through Sponsored Brands. The full toolkit Amazon reserves for registered brands.
The trademark is the gateway
Amazon will only enroll a brand that holds an active trademark, a registration, or a pending application from a major office like the USPTO, UKIPO, or EUIPO. That mark is the single thing standing between you and every Brand Registry tool. GTC handles both halves: we file the trademark, then guide you through enrollment.
Step one. What we do
We file in the country where you sell, a US mark for Amazon.com, an EUTM for Amazon EU, a UK mark for Amazon.co.uk, and can file several at once for multi-marketplace sellers.
Step two. What we guide
Once you have an application number, we walk you through Brand Registry enrollment and the eligibility checks so nothing trips up the submission.
What Brand Registry opens up
Enrolling opens Amazon's full brand toolkit. The same protections, content, and advertising that registered brands use to defend their listings and grow conversion.
Report counterfeiters and listing hijackers in a few clicks, and use Amazon's automated protections. Project Zero, Transparency, and Amazon Brand Registry's machine-learning scans. To take down infringing listings fast.
Replace plain bullet points with rich layouts, comparison charts, and brand imagery. A+ Content is shown to lift conversion by roughly 3–10% on the listings that use it.
Build a custom multi-page storefront under your own brand URL, a curated shopping destination that lives outside the standard listing template.
Open up premium ad placements that carry your logo and headline, plus Sponsored Display and Brand Store ads reserved for registered brands.
See how customers search and buy with the Brand Analytics dashboard, run A/B tests with Manage Your Experiments, and reach reviewers through Amazon Vine.
Project Zero lets you remove counterfeit listings yourself, while Transparency serialises units so Amazon can authenticate every item before it ships.
Pricing
Our Amazon Brand Registry support is a flat service quoted per case from $400. We manage enrollment, eligibility, and brand-protection setup. It rides on a trademark in your marketplace’s country, which we file separately at our standard per-jurisdiction rates below. Amazon’s own enrollment is free.
File the mark for the marketplace you sell in. You pay the GTC service fee plus the government filing fee for that office.
Government fees are paid directly to each trademark office and shown here in their native currency. Need to clear more than one marketplace? We can file across countries simultaneously and map a multi-marketplace strategy.
Get started
Tell us your brand and the marketplaces you sell in, a GTC attorney will confirm the trademark you need, file it, and guide you through Brand Registry enrollment.
Why GTC
We check your brand name against the register before filing, so the application that gates Brand Registry isn't a dead end on a confusingly similar earlier mark.
Brand Registry rides on a trademark in the marketplace's own country. We file the mark Amazon requires. US, EU, UK and beyond, drafted, classified, and filed by an attorney.
Filing is only half the job. We walk you through the Brand Registry enrollment and eligibility checks with your application number, so the submission goes through cleanly.
Selling across Amazon.com, Amazon EU, and Amazon.co.uk? We map a multi-marketplace trademark strategy and can file across countries simultaneously, on one engagement.
Your Customer Success Team
Every GTC client gets a dedicated Account Manager and a Senior Account Manager who learn your business and stay with you from first email to final filing. They are named people who pick up the phone and already know your matter, so every step moves forward without delay.
Your day-to-day point of contact, who coordinates every matter, keeps things moving, and already knows your file. They have your full history, so you start every conversation where the last one left off.
Senior oversight on strategy and escalations, stepping in as your needs grow, so every important detail stays on track.
A named person, on email or a call, at every step.
How we compare
| What you get | GTC | Online filing services | Doing it yourself |
|---|---|---|---|
| Clearance check before filing the gating trademark | |||
| Attorney-led drafting, classification, and filing | |||
| Brand Registry enrollment guided end-to-end | |||
| Pending-application enrollment supported (no wait for the certificate) | |||
| Multi-marketplace trademark strategy across US, EU, and UK | |||
| Government filing fees passed through at cost |
Clearance check before filing the gating trademark
Attorney-led drafting, classification, and filing
Brand Registry enrollment guided end-to-end
Pending-application enrollment supported (no wait for the certificate)
Multi-marketplace trademark strategy across US, EU, and UK
Government filing fees passed through at cost
How it works
Brand Registry access doesn't wait for full registration. Amazon accepts a pending application, so the tools open early while your mark proceeds through examination.
We file in the country behind your marketplace (US, EU, UK, and more) and you get a serial / application number.
Amazon accepts pending applications from major offices, so you don't have to wait for the certificate to move forward.
With an application number in hand, we guide you through enrollment and the eligibility checks.
A+ Content, Brand Store, Sponsored Brands, Brand Analytics, and the counterfeit-protection suite, with full benefits locking in once the mark registers.
In their words
I've had the pleasure of working with Rajat for many years. He has expertly guided me through the process of registering my company in the USA, Canada, UK, Australia, New Zealand, and more. His deep knowledge of trademark law across jurisdictions is impressive.
Darius Tay, ID
ExcellentTrustpilotAmazon Brand Registry FAQ
Talk to a trademark attorney
Book a free 30-minute consult. We'll confirm which trademark opens your marketplace, flag any clearance risks, and map your fastest route into Amazon Brand Registry, no sales pitch, no obligation.
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