Amazon Brand Registry · Every marketplace

    Own your brand on Amazon, with a Brand Registry trademark.

    Brand Registry opens only to brands with a trademark in the marketplace's country. We file it, stay on the record, and hand you Amazon's verification code.

    Already have a mark, or stuck with Amazon? Tell our attorney.

    Amazon.com: from $200 attorney fee, plus the USPTO fee at cost and a 5% bank fee on it.

    Brand owner managing a protected storefront on Amazon Brand Registry

    Trademark filed

    In your marketplace's country

    Code relayed

    Within 24 to 48 hours

    Listings protected

    Counterfeits reported

    Trusted by founders and brands worldwide

    Brands that trust GTC across IP, contracts, and counsel.

    AtlysPerforaSoxcoBossCareInnovistBacardiFootcare LabBare AnatomyFreedom
    Lead attorney
    Paul Ditmyer
    US Attorney, licensed in Florida
    USPTO counsel of record
    View profile

    Our US attorney files your Amazon.com mark. Our local attorneys file everywhere else. The code still comes to us.

    Trusted by founders and brands worldwide

    AtlysPerforaSoxcoBossCareInnovistBacardiFootcare LabBare AnatomyFreedom

    Which trademark you need

    Each marketplace checks its own country's trademark.

    One EU mark covers every Amazon EU site. Sell in several countries and we file them together.

    • Amazon.comUSPTO
    • Amazon.co.ukUKIPO
    • Amazon EUEUIPO, one mark for all EU sites
    • Amazon.caCIPO
    • Amazon.com.auIP Australia
    • Amazon.co.jpJPO
    • Amazon.inIP India
    • Amazon.com.mxIMPI
    • Amazon.aeUAE Ministry of Economy
    • Amazon.saSAIP
    • Amazon.sgIPOS
    • Amazon.com.brINPI Brazil

    Pick your marketplaces. See your fee.

    Attorney fee, office fee at cost, and a 5% bank fee on the office fee. For one class. Every marketplace you pick opens in the filing form.

    Popular Countries

    Instant quote

    Live

    Select jurisdictions to see pricing

    Prices are for 1 trademark class. Add more when you file.

    Start My Trademark

    Why the attorney on your record matters

    Amazon's code comes to us, and we hand it to you.

    We file within 5 to 7 business days once your details are final and paid. Sellers often enrol within two weeks of filing.

    1. Step 1

      You apply

      With your application number, as soon as we file.

    2. Step 2

      The code is sent

      To the contact on the trademark record, not your seller account.

    3. Step 3

      We are that contact

      We, or our local attorney, in every marketplace we file.

    4. Step 4

      You enrol

      We forward the code within 24 to 48 hours. Brand Registry opens.

    15 days

    Amazon's window to confirm the code. Miss it and the enrolment stalls.

    48 hours

    We forward the code to you within 24 to 48 hours of it arriving.

    Something else is wrong

    Already have a mark, or stuck with Amazon? Tell our attorney.

    Reviewed free. Then a flat fee in writing before any work begins, office fees at cost.

    • Amazon rejected my enrolment

      Usually a conflict, or a name that does not match the mark. We read the rejection, write the attorney letter Amazon asks for, and file the appeal with you.

    • The code went to the wrong place

      Amazon sends it to the contact on the trademark record. We take over the record so the next code reaches us, and we pass it to you.

    • Someone is on my listing

      Once your mark is on the record we report the hijacker or the counterfeit through the Brand Registry, Walmart and TikTok Shop tools.

    • I want help with the enrolment

      Eligibility checked before you submit, the enrolment walked with you, and a plan if you sell in more than one marketplace.

    What happened?

    Your brand, the marketplace, and your application number if you have one. Our attorney replies within one business day.

    A seller reviewing a protected Amazon brand store

    What Brand Registry gives you

    Six things only an enrolled brand can do on Amazon.

    • Remove counterfeits and hijackers through Project Zero and Transparency
    • More control over your listing title, images and bullets
    • A+ Content and a Brand Store on your own brand URL
    • Sponsored Brands ads
    • Brand Analytics, Manage Your Experiments and Amazon Vine
    • One global account. Add each new country's mark as it is filed

    A US mark also opens Walmart Brand Portal. The same mark works for TikTok Shop, and gives Shopify, Etsy and eBay the registration number their takedown tools ask for.

    The team on your file

    A dedicated team, with you at every step.

    Our attorney on your trademark record, and the people who check the name, file it in your marketplace's country and watch for Amazon's code.

    • Your Account Manager

      Your day-to-day contact. Knows your file, so every conversation starts where the last one ended.

    • Your Senior Account Manager

      Senior oversight on strategy and anything that escalates, so nothing important slips.

    Rajat has expertly guided me through the process of registering my company in the USA, Canada, UK, Australia, New Zealand, and more. Currently, he is safeguarding my business interests on a global scale. His dedication and expertise are unmatched.

    Darius Tay, Indonesia

    ExcellentTrustpilot
    10+
    Years since 2016

    Amazon Brand Registry FAQ

    What Amazon sellers ask

    No. You need one for Brand Registry. A pending application is enough to enrol in most marketplaces.

    Amazon Brand Registry

    Own your brand on Amazon.

    Start the trademark, or tell our attorney what Amazon said. A free look at your case, a flat fee in writing, office fees at cost.

    GTC trademark attorney on a client consult call

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