Brazil · INPI-BR Filing
Selling into Brazil? Secure your mark before a squatter does.*
Brazil is first-to-file — whoever registers first owns the brand. Flat fee, registered Brazilian IP agent, clearance included. We file directly with INPI-BR with Portuguese-language drafting.
Last updated May 2026
Complete Package
Complete Brazil trademark registration
Have a Brazilian IP agent prepare and file your trade mark with INPI-BR — built to clear examination under the Brazilian Industrial Property Law (Lei 9.279/96).
- INPI-BR database clearance search across the 45 Nice classes
- Portuguese-language drafting of the specification of goods and services
- Nice classification confirmed by your Brazilian IP agent
- Filing directly with INPI-BR via the e-INPI portal
- Portuguese-language power of attorney preparation for non-Brazilian applicants
- Pre-action office-action response included — argues distinctiveness or refines the specification
- Live monitoring of the 60-day opposition window after publication in the RPI (Revista da Propriedade Industrial)
- 1 year of post-registration agent representation included free
Experienced attorneys, every step of the way
Trademark registration isn't a form — it's a legal proceeding. Every GTC application is prepared and filed by a US-licensed attorney, not a paralegal or chatbot.
Real applications, real registrations — across the US and other jurisdictions. Live count from our case management system.
We file directly in the US and coordinate through partner counsel for international protection via the Madrid Protocol and national routes.
Plus 50+ partner attorneys across multiple jurisdictions, so your US filing and your international rollout sit with one accountable team.
How it works
Three steps. One Brazilian attorney. Zero guesswork.
Free attorney-led knockout search
Tell us your brand name and class. One of our Brazilian-qualified attorneys runs a INPI-BR knockout search and tells you — in plain English — whether to file, refine, or pivot. No charge, no obligation.
We prepare and file with the INPI-BR
We draft your goods/services description, classify under Nice, prepare the specimen, and file directly with the INPI-BR. Your attorney appears on the application as counsel of record.
We handle the INPI-BR from filing to registration
Examination correspondence, examiner calls, deadlines, publication, opposition, and final registration — your attorney monitors and responds. You get notified at every milestone.
The full price, without the surprise
What you pay, line by line
| Line item | Cost | What it covers |
|---|---|---|
| GTC service fee — first class | $460 | Covers clearance, Portuguese drafting, e-filing, opposition-window monitoring, and standard prosecution to registration. |
| GTC service fee — each additional class | $430 / class | Same Brazilian agent work scaled across additional Nice classes in the same application. |
| INPI-BR filing fee — first class (online, small business) | R$250 | Reduced rate for individuals, micro-enterprises, and small businesses on e-INPI. Standard rate is R$415. |
| INPI-BR registration fee — per class (10-year) | R$1,223.90 / class | Paid at grant to issue the registration. Standard rate; reduced rate applies to small businesses. |
| Office-action response | Quoted upfront | Standard formal objections are included. Substantive refusals under Article 124 are quoted upfront before any work begins. |
| Opposition defence | Quoted upfront | Defending a third-party opposition during the 60-day window is quoted per matter, before any work begins. |
No hidden subscriptions. No “expedited” upsells. Government fees are passed through at cost.
Why this matters
Brazil is first-to-file with one of Latin America's largest registries
First-to-file under Lei 9.279/96
Brazil does not recognise prior use of an unregistered foreign mark as a defence. Whoever files at INPI-BR first owns the priority right — making early filing essential for foreign brands entering Brazil.
Joining Madrid in 2019 simplified access
Brazil acceded to the Madrid Protocol in October 2019. Foreign applicants can now designate Brazil through a Madrid international application — though direct INPI-BR filings still make sense in many scenarios.
Portuguese-language examination
INPI-BR conducts examination in Portuguese. The specification of goods must be drafted in Portuguese, and Portuguese-language descriptiveness is assessed under Article 124.
Customs enforcement and Mercosur reach
A registered Brazilian trade mark is the basis for customs enforcement at Brazilian ports and supports brand protection across the Mercosur trade bloc.
Before you file
The do's and don'ts of Brazil trademark filing
Do
- File at INPI-BR early — Brazil is first-to-file, with no prior-use defence for unregistered foreign marks.
- Draft the specification in Portuguese — INPI-BR examiners assess descriptiveness in Portuguese.
- Pick distinctive marks — Article 124 absolute grounds are applied strictly to descriptive, generic, and laudatory terms.
- Diary the 60-day opposition window after publication in the RPI.
- Notarise and apostille the Brazilian-language power of attorney early — Brazilian formalities can take 4-6 weeks for foreign applicants.
Don't
- Don't assume your US or EU registration covers Brazil — it doesn't, except via a Madrid designation.
- Don't file only the Latin-character mark if you have a meaningful Portuguese or local-language equivalent — defensive filings matter in Brazil.
- Don't pick descriptive or laudatory Portuguese terms — they fail under Article 124.
- Don't miss the 60-day deadline to respond to an INPI-BR office action — the application is treated as abandoned.
- Don't ignore INPI-BR's specific goods-and-services formality requirements — Brazilian examiners reject specifications that don't follow the prescribed format.
What gets refused, and why
Most refusals are predictable — and avoidable
Here are the most common refusal grounds at the INPI-BR, and how attorney-led filing prevents them.
Conflict with an earlier mark (Article 124, XIX)
An earlier identical or similar Brazilian registration covers the same or similar goods. A pre-filing INPI-BR clearance search catches this before you spend R$250.
Lack of distinctiveness (Article 124, VI)
The mark is generic, descriptive, or laudatory in Portuguese. Your agent argues acquired distinctiveness or refines the specification.
Improper specification of goods
INPI-BR has specific formality requirements for goods descriptions — the spec must follow the prescribed format. Your agent drafts to comply.
Prohibited signs (Article 124, I-V, XII, XIV)
Includes Brazilian state symbols, sport-event names, names of public services, and protected official insignia. We screen for these at intake.
Your Customer Success Team
A real team that owns your matter — not a ticket queue.
Every GTC client gets a dedicated Account Manager and a Senior Account Manager who learn your business and stay with you from first email to final filing — real people who pick up the phone, so you never re-explain your brand or chase a queue.
Your Account Manager
Your day-to-day point of contact — coordinates every matter, keeps things moving, and already knows your file. No intake form, no re-explaining.
Your Senior Account Manager
Senior oversight on strategy and escalations, stepping in as your needs grow — so nothing important slips through the cracks.
A real person, on email or a call — at every step.
“I've had the pleasure of working with Rajat for many years. He has expertly guided me through the process of registering my company in the USA, Canada, UK, Australia, New Zealand, and more. His deep knowledge of trademark law across jurisdictions is impressive.”
“We had various US trademarks to submit, and the team at Modi & Zaidi handled the entire process. They are friendly, knowledgeable and punctual. We will definitely use their services again.”
“Working with Maryam & the team of Rajat Modi has been an exceptional experience. Her professionalism, knowledge, and commitment to my case have been evident throughout the process.”
“I am a regular customer of GTC. They have done more than 15 Multi-Countries Trademarks for me so far. Their service quality and turnaround time is exceptional.”
“I had infringed on the copyright of a big brand, which threatened to lose my business. However, thanks to the professional work of this team, we signed the best possible contract and saved the business.”
“Global Trademark Company is the best in the business and I've used them for a number of my applications. Highly recommended for anyone looking for reliable trademark services.”
About Brazil trademark registration
Brazilian trademark protection, in plain English
A Brazil trademark registration, granted by the Instituto Nacional da Propriedade Industrial (INPI-BR) in Rio de Janeiro, gives you exclusive rights to use your brand name, logo, or slogan across Brazil for the registered Nice classes of goods and services. Brazil is one of the largest Latin American trademark registries by application volume, and it operates as a first-to-file jurisdiction with Portuguese-language examination.
What an INPI-BR registration actually gives you
- Exclusive use of your mark across Brazil for the registered Nice classes.
- The legal right to use the registered trade mark symbol ® in Brazil.
- A basis for Brazilian customs enforcement at major ports (Santos, Itajaí, Rio de Janeiro) and airports.
- The right to sue infringers in the Brazilian federal courts with statutory presumption of validity.
- A basing application for Madrid Protocol international filings (Brazil joined Madrid in October 2019).
- A 10-year registration term, renewable indefinitely.
Why a Brazilian agent matters
INPI-BR is a Portuguese-language office. The specification of goods must be drafted in Portuguese and must follow INPI-BR's specific formality requirements — generic specifications drafted in English will be refused on formality grounds. The two most common substantive reasons for refusal — conflict with an earlier mark under Article 124, XIX and lack of distinctiveness under Article 124, VI — both require Brazilian legal judgement and INPI-BR database experience to navigate.
Madrid Protocol designation or direct INPI-BR filing?
Since October 2019, Brazil has been a Madrid Protocol member, and US, EU, or other Madrid-origin registrations can be extended to Brazil as part of an international registration. For brands serious about the Brazilian market, however, a direct INPI-BR filing through a Brazilian agent allows for Portuguese-language specification drafting, defensive Portuguese-equivalent filings, and direct response to INPI-BR formality requirements — three things a Madrid designation handles less precisely.
Questions, answered straight
What founders ask before they file in Brazil
Get started
Start your Brazil trademark
Tell us about your brand and a GTC attorney will review it and email a flat-fee quote — no payment, no obligation.
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01Your request
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02Goods & services
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03Owners
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04More details
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05Your details
Your request
Select every country or region you want protection in — we price each separately.
The exact word or slogan to protect — spelling, capitalization and spacing all matter.
Word only (e.g. NIKE), logo only (the swoosh), or both — this changes what we can protect.
💡 Not sure? Choose "Combined" if your brand uses both a logo and text together.
If your mark uses foreign words or non-Latin script, offices require a translation/transliteration.
Filing in 10+ countries?
Consider Madrid Protocol instead of Brazil alone.
One Madrid international application filed via WIPO can register your trademark across the 130+ countries in the Madrid System — including Brazil — from a single submission instead of separate national filings. We price international filings per matter and quote your exact country list.
Attorney advertising. The information on this page is for general informational purposes and does not constitute legal advice. Use of this site does not create an attorney–client relationship. Prior results do not guarantee a similar outcome.
- * Brazilian agent representation.
- Every Brazil trademark application filed through GTC is filed by a Brazilian agente da propriedade industrial (Brazilian IP agent) registered with INPI-BR. Foreign applicants without a registered address in Brazil are required by INPI-BR rule to appoint a Brazilian agent.
- † INPI-BR fees.
- INPI-BR charges R$250 for the first class on e-INPI for small-business applicants (R$415 standard) plus a separate registration fee at grant. Government fees are subject to INPI-BR-scheduled adjustments and are passed through at cost. Government fees are non-refundable, even if your application is refused.
- § Procedural office actions.
- Standard non-substantive office actions (clarifications, classification fixes, formalities) are included. Substantive refusals under Article 124 of Lei 9.279/96, and opposition defence, are quoted upfront before any work begins.
Global Trademark Company LLC — 712 H Street NE, Suite 2094, Washington, DC 20002 — +1 609-431-5931
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