Add the Comprehensive Trademark Search and, if the office refuses your mark for a conflict we missed, the refile is on us. Read the terms →Outside China? Your GTC attorney handles every requirement of the CNIPA for you, included in the flat fee.
How long
From the free check to your China certificate.
Most China trademarks move on the CNIPA's standard timeline. Here is what to expect.
Within 24 to 48 hours
Free lawyer's check
We search the CNIPA's register. An attorney tells you plainly whether the name is clear to file.
Week 1
Drafting and filing
We draft your goods and services, classify them under Nice and file with the CNIPA.
After filing
Examination and publication
The CNIPA examines your mark and publishes it for the opposition window, watched by us.
On acceptance
Registration certificate
With no opposition, your China trademark registers and the certificate issues. Ten years, renewable.
Every 10 years
Renewal tracked
We diary the renewal deadline and remind you a year ahead, so your protection never lapses.
Filing in China
Why filing in China is different.
The rules that change how we search, draft and file for you. We handle every one of them.
1
First-to-file, with no good-faith defence
Unlike the US or India, China does not recognise prior use of an unregistered mark as a defence. Whoever files at CNIPA first owns the mark, whether or not they have used it, so an early filing puts the name in your hands.
2
A registration keeps your supply chain moving
Chinese factories and customs check the CNIPA register before goods bearing a brand name ship. A registration in your name lets your manufacturer produce and export without a query, and lets customs hold copies at the border.
3
Defensive Chinese-character and pinyin filings matter
Even if you only sell to Western markets, Chinese consumers and counterfeiters will adopt a 中文 transliteration of your brand. We advise on the best 中文 mark and file it alongside the Latin-character mark.
4
Sub-class strategy decides what you actually own
China splits each Nice class into roughly 10,000 sub-classes, and only goods within the same sub-class are protected. A poorly-drafted goods description leaves gaps a competitor can register through.
Your attorney runs the check, the drafting and every letter from the CNIPA with you, from the first search to the certificate and the renewal ten years on.
Get started
Start with a free trademark search.
An attorney checks your name, then sends your filing quote. About 3 minutes.
Your Customer Success Team
A dedicated team that owns your matter from start to finish.
Every GTC client gets a dedicated Account Manager and a Senior Account Manager who learn your business and stay with you from first email to final filing. They are named people who pick up the phone and already know your matter, so every step moves forward without delay.
Your Account Manager
Your day-to-day point of contact, who coordinates every matter, keeps things moving, and already knows your file. They have your full history, so you start every conversation where the last one left off.
Your Senior Account Manager
Senior oversight on strategy and escalations, stepping in as your needs grow, so every important detail stays on track.
A named person, on email or a call, at every step.
After you submit
What you receive, and when.
No chasing. Each step lands in your portal and your inbox, with the next step and its date.
Within 24 to 48 hours
Your result and a fixed quote
Your attorney's read on the name, the classes we suggest, and a quote with every CNIPA fee on it. Nothing to pay yet.
When you say go
Filing details and power of attorney
You add the owner details in your portal. We prepare the power of attorney and tell you exactly how to sign and return it.
At filing
Filing receipt
We file and send you the CNIPA's receipt with your application number. Payment 1 is invoiced now.
During examination
Every letter, explained
Anything the CNIPA sends comes to you in plain English with our recommended reply, before any deadline.
On approval
Certificate in your portal
We upload your certificate. Your renewal date is diaried.
Before you file
Why China applications get refused, and how the free check helps.
Prior conflicting mark (Article 30, Trademark Law of the PRC)
about 35%
An earlier identical or similar mark already covers identical or similar sub-classes. A pre-filing CNIPA + sub-class clearance search catches this before you spend on filing.
Lack of distinctiveness (Article 11)
about 24%
The mark is generic, descriptive, or laudatory in Mandarin or Latin characters. Counsel argues acquired distinctiveness or refines the specification.
Improper specification or sub-class mismatch
about 18%
CNIPA rejects goods descriptions that do not map cleanly to its sub-class system, or that mix sub-classes within a single class. Your attorney drafts the specification to map cleanly.
Public-policy or prohibited-sign refusals (Article 10)
about 10%
Includes marks resembling Chinese state symbols, geographical names, or marks contrary to socialist morality. We screen for these at intake.
In their words
“
Rajat has expertly guided me through the process of registering my company in the USA, Canada, UK, Australia, New Zealand, and more. Currently, he is safeguarding my business interests on a global scale. His dedication and expertise are unmatched.
Roughly 9-12 months in a smooth path: ~4 months to substantive examination, 3 months for publication and the opposition window, and a final issuance step. China is one of the faster major Asian registries.
There are three pathways: oppose the application during the 3-month publication window (if it hasn't registered yet); file an invalidation against a registered mark (typically a 9-12 month proceeding); or negotiate a coexistence/assignment with the registrant. We assess each on a per-case basis.
Yes. Foreign applicants without a registered establishment in mainland China must appoint a CNIPA-recognised trademark agency to file on their behalf. GTC files through its Guangzhou office; every China application is prosecuted by a Mandarin-speaking attorney.
Our attorney fee is $300 for the first class and $250 for each additional class. CNIPA government fees and the processing fee are shown separately in your estimate. Your written quote confirms the total before you accept and pay.
Chinese consumers, distributors, and counterfeiters will read your brand in characters regardless of what you file. Whether you choose them or not. Filing a 中文 mark you've chosen (phonetic transliteration, meaning-based name, or both) prevents a third party from registering one for you. Your attorney drafts and screens 中文 candidates before filing.
Yes. China does not require use at filing or at registration. The mark becomes vulnerable to cancellation for non-use only after 3 consecutive years without use post-registration (Article 49).
No. Except through a Madrid Protocol designation of China. China is a Madrid member, so a US, EU, or UK-based mark can be extended to China as part of an international registration. For most brands serious about China, however, a direct national CNIPA filing in Mandarin with sub-class strategy is the more robust path.
CNIPA clearance search across Latin and Chinese characters, sub-class strategy and goods drafting, Mandarin translation, power-of-attorney preparation, e-filing with CNIPA, response to standard office actions, and opposition-window monitoring. Substantive examination refusals, opposition defence, and invalidations are quoted upfront before any work begins.
Yes. They are treated as separate marks at CNIPA, and registering only one leaves the other open for a third party to register. The common pattern is 3 parallel filings: the Latin-character mark, a phonetic 中文 transliteration, and a meaning-based 中文. Your attorney sequences them based on budget.
A Chinese-experienced attorney reviews your brand, checks the CNIPA's register for conflicts, and maps your fastest route to a registered China trademark. No payment, no obligation.
Attorney advertising. The information on this page is for general informational purposes and does not constitute legal advice. Use of this site does not create an attorney–client relationship. Prior results do not guarantee a similar outcome.
* Attorney representation.
Every China trademark application filed through GTC is filed by a Mandarin-speaking attorney via a CNIPA-recognised trademark agency. Foreign applicants without a registered establishment in mainland China are required by CNIPA rule to file through a recognised Chinese trademark agency. GTC's Guangzhou office is the address for service.
† CNIPA filing fees.
CNIPA's government fee is CNY 270 per class online, about $40 (covers up to 10 items per class, with CNY 27 per item beyond 10). Government fees are subject to CNIPA-scheduled adjustments and are passed through at cost. Government fees are non-refundable, even if your application is refused.
§ Procedural office-action responses.
Standard non-substantive office actions (clarifications to the specification, sub-class fixes, formalities) are included. Substantive refusals under Articles 10, 11, or 30 of the Trademark Law of the PRC, and opposition or invalidation defence, are quoted upfront before any work begins.
Global Trademark Company LLC — 2nd Floor, No. 51 Zhongshan Yi Road, Guangzhou, China