Italy · UIBM Filing
Protect the name you've built across Italy.*
Flat fee, Italian-qualified attorney (CPI), UIBM and EUIPO clearance included. We file directly with the Ufficio Italiano Brevetti e Marchi — Italian-language drafting and full prosecution support.
Last updated May 2026
Complete Package
Complete Italy trademark registration
Have an Italian CPI prepare and file your trade mark with UIBM — drafted to clear examination under the Italian Industrial Property Code (Codice della Proprietà Industriale).
- UIBM and EUIPO database clearance search before filing
- Italian-language drafting of the specification of goods and services
- Nice classification confirmed by your Italian CPI
- Filing directly with UIBM via the e-filing portal
- Pre-action office-action response included — argues distinctiveness or refines the specification
- Free second clearance search if your first mark conflicts with an earlier Italian or EU mark
- Live monitoring of the 3-month opposition window after publication in the Bollettino UIBM
- 1 year of post-registration CPI representation included free
- EUTM-vs-Italy decision support — when to file an EUTM and when to file IT direct
Experienced attorneys, every step of the way
Trademark registration isn't a form — it's a legal proceeding. Every GTC application is prepared and filed by a US-licensed attorney, not a paralegal or chatbot.
Real applications, real registrations — across the US and other jurisdictions. Live count from our case management system.
We file directly in the US and coordinate through partner counsel for international protection via the Madrid Protocol and national routes.
Plus 50+ partner attorneys across multiple jurisdictions, so your US filing and your international rollout sit with one accountable team.
How it works
Three steps. One Italian attorney. Zero guesswork.
Free attorney-led knockout search
Tell us your brand name and class. One of our Italian-qualified attorneys runs a UIBM knockout search and tells you — in plain English — whether to file, refine, or pivot. No charge, no obligation.
We prepare and file with the UIBM
We draft your goods/services description, classify under Nice, prepare the specimen, and file directly with the UIBM. Your attorney appears on the application as counsel of record.
We handle the UIBM from filing to registration
Examination correspondence, examiner calls, deadlines, publication, opposition, and final registration — your attorney monitors and responds. You get notified at every milestone.
The full price, without the surprise
What you pay, line by line
| Line item | Cost | What it covers |
|---|---|---|
| GTC service fee — first class | $685 | Covers clearance, Italian drafting, classification, e-filing, opposition-window monitoring, and standard prosecution to registration. |
| GTC service fee — each additional class | $225 / class | Same CPI work scaled across additional Nice classes in the same application. |
| UIBM filing fee — first class | €187.41 | Paid directly to UIBM via the e-filing portal. Includes the registration tax. Non-refundable. |
| UIBM filing fee — each additional class | €38.33 / class | Standard surcharge for each Nice class beyond the first. |
| Office-action response | Quoted upfront | Standard formal objections are included. Substantive refusals under Articles 12-14 are quoted upfront before any work begins. |
| Opposition defence | Quoted upfront | Defending a third-party opposition during the 3-month window is quoted per matter, before any work begins. |
No hidden subscriptions. No “expedited” upsells. Government fees are passed through at cost.
Why this matters
Italy is first-to-file with one of the larger Western European registries
First-to-file under the Italian IP Code
Whoever applies at UIBM first owns the priority right. Italian recognises some prior-use defences in narrow cases, but the safer strategy is to file early.
Italian-language descriptiveness analysis
UIBM examiners assess distinctiveness in Italian. A mark that's distinctive in English can be descriptive in Italian translation. Pre-filing screening catches this before you commit.
Customs enforcement under EU regulation
A registered Italian trade mark supports customs detention through Italy's central GDF (Guardia di Finanza) brand-protection regime at every Italian port and airport.
EU-route vs national-route decision
EUTMs cover all 27 EU states (including Italy) for €850. A direct Italian filing makes sense when other EU member states have blockers or when you want a fully independent national right.
Before you file
The do's and don'ts of Italy trademark filing
Do
- File at UIBM early — Italy is first-to-file, and prior unregistered use only helps in narrow circumstances.
- Screen the mark for Italian-language descriptiveness before committing to a filing strategy.
- Pick distinctive marks (invented or arbitrary terms) — descriptiveness is the most common Italian refusal ground.
- Diary the 3-month opposition window after publication in the Bollettino UIBM.
- Decide EUTM vs national-route based on the senior-marks landscape across the EU — your CPI will recommend.
Don't
- Don't assume your US registration covers Italy — it doesn't.
- Don't use ® on an unregistered mark in Italy — it's an offence under Article 21 of the IP Code.
- Don't pick descriptive or laudatory Italian terms — they fail under Article 13 absolute grounds.
- Don't miss the deadline to respond to a UIBM office action — the application is treated as withdrawn.
- Don't ignore senior EUTM rights — they can block your Italian filing via opposition.
What gets refused, and why
Most refusals are predictable — and avoidable
Here are the most common refusal grounds at the UIBM, and how attorney-led filing prevents them.
Conflict with an earlier mark (Article 12)
An earlier identical or similar Italian or EUTM right covers identical or similar goods. A pre-filing UIBM + EUTM clearance search catches this before you spend €187.41.
Lack of distinctive character (Article 13)
The mark is generic, descriptive, or non-distinctive in Italian. Counsel argues acquired distinctiveness or refines the specification.
Descriptive or laudatory in Italian (Article 13(1)(b))
The mark describes a kind, quality, intended purpose, or origin in Italian. Strict Italian-language examination — your CPI drafts to clear this bar.
Public-policy or deceptive marks (Article 14)
Includes marks contrary to public policy, deceptive marks, and protected official insignia (including DOP/IGP geographic indications). We screen for these at intake.
Your Customer Success Team
A real team that owns your matter — not a ticket queue.
Every GTC client gets a dedicated Account Manager and a Senior Account Manager who learn your business and stay with you from first email to final filing — real people who pick up the phone, so you never re-explain your brand or chase a queue.
Your Account Manager
Your day-to-day point of contact — coordinates every matter, keeps things moving, and already knows your file. No intake form, no re-explaining.
Your Senior Account Manager
Senior oversight on strategy and escalations, stepping in as your needs grow — so nothing important slips through the cracks.
A real person, on email or a call — at every step.
“I've had the pleasure of working with Rajat for many years. He has expertly guided me through the process of registering my company in the USA, Canada, UK, Australia, New Zealand, and more. His deep knowledge of trademark law across jurisdictions is impressive.”
“We had various US trademarks to submit, and the team at Modi & Zaidi handled the entire process. They are friendly, knowledgeable and punctual. We will definitely use their services again.”
“Working with Maryam & the team of Rajat Modi has been an exceptional experience. Her professionalism, knowledge, and commitment to my case have been evident throughout the process.”
“I am a regular customer of GTC. They have done more than 15 Multi-Countries Trademarks for me so far. Their service quality and turnaround time is exceptional.”
“I had infringed on the copyright of a big brand, which threatened to lose my business. However, thanks to the professional work of this team, we signed the best possible contract and saved the business.”
“Global Trademark Company is the best in the business and I've used them for a number of my applications. Highly recommended for anyone looking for reliable trademark services.”
About Italy trademark registration
Italian trademark protection, in plain English
An Italy trademark registration, granted by the Ufficio Italiano Brevetti e Marchi (UIBM) in Rome, gives you exclusive rights to use your brand name, logo, or slogan across Italy for the registered Nice classes of goods and services. Italy is one of the larger Western European trademark registries by application volume and a critical jurisdiction for fashion, food, automotive, and design brands.
What a UIBM registration actually gives you
- Exclusive use of your mark across Italy for the registered Nice classes.
- The legal right to use the registered trade mark symbol ® in Italy.
- A basis for customs detention through the Guardia di Finanza at every Italian port and airport.
- The right to sue infringers in the Italian Specialised IP Sections of the Tribunale with statutory presumption of validity.
- A basing application for Madrid Protocol designations or for relative-grounds opposition against later EU and member-state filings.
- A 10-year registration term, renewable indefinitely.
Why an Italian CPI matters
UIBM is an Italian-language office and does not refund the €187.41 first-class filing fee if your application is refused. The two most common reasons for refusal — conflict with an earlier mark under Article 12 and lack of distinctive character under Article 13 — both require Italian legal judgement. A Consulente in Proprietà Industriale drafts your specification, runs UIBM and EUTM searches, and handles examiner correspondence in Italian.
DOP, IGP, and Italian GI protection
Italy enforces some of the world's strictest geographic-indication protection through the EU's DOP (Denominazione di Origine Protetta) and IGP (Indicazione Geografica Protetta) regimes. Marks that suggest a protected Italian geographic origin (Parmigiano-Reggiano, Prosciutto di Parma, Chianti) are refused unless the applicant qualifies. Your CPI screens for GI conflicts at intake.
Questions, answered straight
What founders ask before they file in Italy
Get started
Start your Italy trademark
Tell us about your brand and a GTC attorney will review it and email a flat-fee quote — no payment, no obligation.
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01Your request
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02Goods & services
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03Owners
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04More details
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05Your details
Your request
Select every country or region you want protection in — we price each separately.
The exact word or slogan to protect — spelling, capitalization and spacing all matter.
Word only (e.g. NIKE), logo only (the swoosh), or both — this changes what we can protect.
💡 Not sure? Choose "Combined" if your brand uses both a logo and text together.
If your mark uses foreign words or non-Latin script, offices require a translation/transliteration.
Filing in 10+ countries?
Consider Madrid Protocol instead of Italy alone.
One Madrid international application filed via WIPO can register your trademark across the 130+ countries in the Madrid System — including Italy — from a single submission instead of separate national filings. We price international filings per matter and quote your exact country list.
Attorney advertising. The information on this page is for general informational purposes and does not constitute legal advice. Use of this site does not create an attorney–client relationship. Prior results do not guarantee a similar outcome.
- * CPI representation.
- Every Italy trademark application filed through GTC is filed by a Consulente in Proprietà Industriale (Italian registered trademark attorney) who is the address for service before UIBM. Non-EU applicants are required by UIBM rule to appoint an Italian or EU-resident representative.
- † UIBM filing fees.
- UIBM charges €187.41 for the first class and €38.33 per additional class on online filings, plus the registration tax. Government fees are subject to scheduled adjustments and are passed through at cost. Government fees are non-refundable.
- § Procedural office actions.
- Standard non-substantive office actions are included. Substantive refusals under Articles 12-14 of the Italian Industrial Property Code, and opposition defence, are quoted upfront before any work begins.
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