Italy flagItaly

    Register your trademark in Italy, with confidence.

    Let our experienced attorneys take care of everything. They check your name, prepare the application and file it with the UIBM.

    Starting from $465 attorney fee + government filing fee.

    Trusted by founders and brands worldwide

    Brands that trust GTC across IP, contracts, and counsel.

    AtlysPerforaSoxcoBossCareInnovistBacardiFootcare LabBare AnatomyFreedom

    Your attorney runs the check, the drafting and every letter from the UIBM with you, from the first search to the certificate.

    10+ years
    Top IP Consultancy for E-Commerce, IIPLA 2026Upwork · Top Rated Plus

    Brands we've protected

    AtlysPerforaSoxcoBossCareInnovistBacardiFootcare LabBare AnatomyFreedomNovuMedicalTied RibbonsAnna-KaciInfinikoLeather VillageCrystal HairNidavellir

    How it works

    Four steps to a Italy registration.

    Each step shows how long the UIBM usually takes and which payment it belongs to.

    1. 1
      Within 24 to 48 hours

      Free lawyer's check

      We search the UIBM's register. An attorney tells you plainly whether the name is clear to file.

      Free, no card
    2. 2
      Week 1

      Drafting and filing

      We draft your goods and services, classify them under Nice and file with the UIBM.

      Payment 1, at filing
    3. 3
      After filing

      Examination and publication

      The UIBM examines your mark and publishes it for the opposition window, watched by us.

      Included
    4. 4
      On acceptance

      Registration certificate

      With no opposition, your Italy trademark registers and the certificate issues. Ten years, renewable.

      Included

    What it costs

    One flat attorney fee, every UIBM fee shown up front.

    Our fee in USD. The UIBM fees at cost, in EUR, plus a 5% bank fee. One bill, when we file.

    Your Italy filing

    Professional fee in USD. The UIBM fee at cost, in its own currency. Bank fee (5%) on government fees.

    Classes
    1
    Paid before we file
    $686.40for 1 class, before we file
    Professional fee$465 first class, $180 each extra class$465
    UIBM fee€187.41 first class, then €38.33 each additional class$210.86 (€187.41)
    Bank fee (5%)$10.54

    Nothing more. The UIBM fee above covers registration. Renewal is due in 10 years.

    Included in the attorney fee

    • A UIBM and EUIPO clearance search, with an attorney's read on your odds
    • Goods and services drafted and classified under Nice, in Italian
    • Your application filed directly with UIBM by an Italian-qualified attorney (CPI)
    • Procedural office-action responses included, with any substantive refusal quoted upfront
    • The three-month opposition window watched after publication in the Bollettino UIBM
    • One year of post-registration attorney aftercare, included

    Not included, always quoted before any work

    • –Replies to a substantive refusal (distinctiveness, conflict, public-order grounds)
    • –Defending or filing an opposition
    • –Extra classes and other countries
    • –Renewal in year 10

    A class is one category of goods or services. Find your classes with Class Assist.

    Add the Comprehensive Trademark Search and, if the office refuses your mark for a conflict we missed, the refile is on us. Read the terms →Outside Italy? Your GTC attorney handles every requirement of the UIBM for you, included in the flat fee.

    How long

    From the free check to your Italy certificate.

    Most Italy trademarks move on the UIBM's standard timeline. Here is what to expect.

    1. Within 24 to 48 hours

      Free lawyer's check

      We search the UIBM's register. An attorney tells you plainly whether the name is clear to file.

    2. Week 1

      Drafting and filing

      We draft your goods and services, classify them under Nice and file with the UIBM.

    3. After filing

      Examination and publication

      The UIBM examines your mark and publishes it for the opposition window, watched by us.

    4. On acceptance

      Registration certificate

      With no opposition, your Italy trademark registers and the certificate issues. Ten years, renewable.

    5. Every 10 years

      Renewal tracked

      We diary the renewal deadline and remind you a year ahead, so your protection never lapses.

    Filing in Italy

    Why filing in Italy is different.

    The rules that change how we search, draft and file for you. We handle every one of them.

    1

    First-to-file under the Italian IP Code

    Whoever applies at UIBM first owns the priority right. Italian recognises some prior-use defences in narrow cases, but the safer strategy is to file early.

    2

    Italian-language descriptiveness analysis

    UIBM examiners assess distinctiveness in Italian. A mark that's distinctive in English can be descriptive in Italian translation. Pre-filing screening catches this before you commit.

    3

    Customs enforcement under EU regulation

    A registered Italian trade mark supports customs detention through Italy's central GDF (Guardia di Finanza) brand-protection regime at every Italian port and airport.

    4

    EU-route vs national-route decision

    EUTMs cover all 27 EU states (including Italy) for €850. A direct Italian filing makes sense when other EU member states have blockers or when you want a fully independent national right.

    Your attorney runs the check, the drafting and every letter from the UIBM with you, from the first search to the certificate and the renewal ten years on.

    Get started

    Start with a free trademark search.

    An attorney checks your name, then sends your filing quote. About 3 minutes.

    Your Customer Success Team

    A dedicated team that owns your matter from start to finish.

    Every GTC client gets a dedicated Account Manager and a Senior Account Manager who learn your business and stay with you from first email to final filing. They are named people who pick up the phone and already know your matter, so every step moves forward without delay.

    Your Account Manager

    Your day-to-day point of contact, who coordinates every matter, keeps things moving, and already knows your file. They have your full history, so you start every conversation where the last one left off.

    Your Senior Account Manager

    Senior oversight on strategy and escalations, stepping in as your needs grow, so every important detail stays on track.

    A named person, on email or a call, at every step.

    Your dedicated GTC Customer Success Team

    After you submit

    What you receive, and when.

    No chasing. Each step lands in your portal and your inbox, with the next step and its date.

    1. Within 24 to 48 hours

      Your result and a fixed quote

      Your attorney's read on the name, the classes we suggest, and a quote with every UIBM fee on it. Nothing to pay yet.

    2. When you say go

      Filing details and power of attorney

      You add the owner details in your portal. We prepare the power of attorney and tell you exactly how to sign and return it.

    3. At filing

      Filing receipt

      We file and send you the UIBM's receipt with your application number. Payment 1 is invoiced now.

    4. During examination

      Every letter, explained

      Anything the UIBM sends comes to you in plain English with our recommended reply, before any deadline.

    5. On approval

      Certificate in your portal

      We upload your certificate. Your renewal date is diaried.

    Before you file

    Why Italy applications get refused, and how the free check helps.

    Conflict with an earlier mark (Article 12)

    about 28%

    An earlier identical or similar Italian or EUTM right covers identical or similar goods. A pre-filing UIBM + EUTM clearance search catches this before you spend €187.41.

    Lack of distinctive character (Article 13)

    about 25%

    The mark is generic, descriptive, or non-distinctive in Italian. Counsel argues acquired distinctiveness or refines the specification.

    Descriptive or laudatory in Italian (Article 13(1)(b))

    about 13%

    The mark describes a kind, quality, intended purpose, or origin in Italian. Strict Italian-language examination. Your CPI drafts to clear this bar.

    Public-policy or deceptive marks (Article 14)

    about 8%

    Includes marks contrary to public policy, deceptive marks, and protected official insignia (including DOP/IGP geographic indications). We screen for these at intake.

    In their words

    Rajat has expertly guided me through the process of registering my company in the USA, Canada, UK, Australia, New Zealand, and more. Currently, he is safeguarding my business interests on a global scale. His dedication and expertise are unmatched.

    Darius Tay, Indonesia

    ExcellentTrustpilot
    10+
    Years since 2016

    Italy trademark questions, answered straight

    What founders ask before filing in Italy

    Foreign applicants without an EU address must appoint an Italian Consulente in Proprietà Industriale (CPI-IT) as their representative. Every GTC Italy application is filed by a registered Italian CPI who handles UIBM correspondence.

    Protect your brand in Italy

    Start with a free Italy lawyer's check.

    An Italian-experienced attorney reviews your brand, checks the UIBM's register for conflicts, and maps your fastest route to a registered Italy trademark. No payment, no obligation.

    GTC attorneys working with a client

    Cookies help us improve the site.We use cookies to improve your experience, analyze site traffic, and measure our advertising. Read our cookie policy